How to expand the content of the website

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Often read the stone blog readers must know, we have been emphasizing the importance of the content of the site. However, many readers have the question is that the content of the site is not so easy to write out. Remember a reader in the comments asked, some enterprises have only one core product, the product itself is not too interesting, so what can write content to enrich the site?

In fact, most of the industry has a lot of topics to write, it is very unpopular, the layman feel the unintelligible products, can also develop a lot of content.

I went to the Open directory randomly looked at a mechanical manufacturing category of Web pages, to find a very unpopular word: non-standard quenching machine. From this word, should be enough unpopular, but to use their brains, or can write a lot of relevant content.

Like what

Starting from product history and evolution

How did you invent this machine? What is the evolution from humble to complex? Who are the inventors and the betterment? What specific contributions do you have? How does it continue in the world and at home? How to introduce domestic or how to introduce abroad? What's the prize? If it happened that the machine was invented by your company, there would be more to write about.

From the man who made the machine.

Who are the research and development teams made up of? What are the backgrounds, experiences, and publications of these engineers? What are the academic achievements? Have you got a counselor from college or something? What skills do direct production workers need to master? How is the production process organized?

Starting from raw materials

What materials are needed for the production of machines? What kind of steel or what kind of iron? Or any other metal? Where does the material produce the best? Why? With what spare parts? What is the upstream supplier? Why are these suppliers selected?

Starting from the customer

What customers use your machine? What kind of benefits do your machines bring to them? How much has their earnings increased? How do customers compliment you or criticize you? These customers in the industry can also be a brief introduction.

Starting from the industry

Industry news, competitor Trends, there is no investigation agencies to your industry has done a rating survey and so on. Make a comparison between your product and competitor's product, certainly cannot lose objective. What is your product better than your competitors? International events, trade fairs, seminar content Records ...

Starting from product use

Product usage Introduction, usage tips, application areas, what can help customers do? How to maintain the maintenance? How to troubleshoot? What are the alternative products?

Starting from Product technology

The principle of the machine introduction, performance indicators, statistics, including what innovative technology? What experimental equipment do you use? Testing equipment? What is the production process? What are the international standards? Industry standards? Use security matters? How to prevent fake and inferior products?

Wait, wait.

I just think by imagination, give you introduce a train of thought just. As long as the idea of open, any product can write a lot of relevant content. such as non-standard quenching machine this kind of very unpopular products, can write at least dozens of article. Then you have a big advantage in your competitors.

More people are more familiar with the competition and more industries and products, can write more content.