How to face the current situation of electric dealers

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If you are a friend who often pays attention to the news of the electric business, then you will have a feeling that the recent news about the electricity business, easy to hear as if it accounted for a large proportion. In fact, Lenovo to the 51 Golden Week, the active performance of the hearing, now the easy news seems to be before the Jingdong, trying to use low prices and marketing to open everyone's vision, and then to gain market share, so easy to become the next Beijing East?

According to the latest data show that in the past 2012 years, the cat to 54.6% of the market share to maintain the leading edge, Jingdong Mall to 21.8% of the market share of the second, and with the third of Suning easy to buy between the big gap left. And into the 2013 Jing-dong Obviously low-key a lot, no longer burn money, also no longer play price war, even Liu I have little hair stunt, now the Jingdong Buddha is saved enough popularity of the star, began to play moonlighting money ideas. This will obviously make the same as digital 3C started the easy to envy. Moreover, the actual control behind the easy news Tencent has always been on the electricity business has a unique, over the years of the break to let Tencent has more desire for the pursuit of electricity. And in Tencent under the control of the recent two-year development is also obvious, but these means that the first low-cost market, after the profit of the Jingdong model will repeat in the Xun, I think not necessarily.

First, price wars and low prices are no longer as strong as they used to be. In particular, experienced a number of price wars, we have a clear resistance to low prices, in the eyes of more and more friends, the low price means that the tail goods, meaning low quality, and this large environment is obviously not suitable for the long-term price war, In other words, it requires another base point that can be used to grow the brand effect.

Secondly, Xun to the logistics of the propaganda is too much, its official online announced on the day three send is only for the Jiangsu-Zhejiang-Shanghai region, for other areas to be distributed from the main warehouse to achieve distribution, moreover, the current logistics construction is just beginning, think and do this piece has been 6 years of the Beijing-East challenge or a lack of heat.

Traffic and Internet resources will not necessarily create a legend of the electric power, cool days and Baidu's cooperation even Tencent's own Pat has proved this point, even if there is a fixed large flow of injection, operators can not from the user point of view, then the final failure of these large flow of people. In other words, even if there is a micro-letter of the cluster, the message should also pay attention to their expansion speed, and profitability. Moreover, the current micro-letter can not be called a closed ecosystem, there are many functions need to be perfected, if the naïve thought that a few text push can help easy to achieve performance growth, it is really wishful thinking. Therefore, in this case, 84 of the webmaster think that reasonable flow should become the next stage of the development of the most important.

The electric dealer is a big cake, a lot of people are looking at this field, as an up-and-comer more to their own strength to weigh carefully, compared to the Beijing-east, into the late, compared to Su Ning easy to buy, its offline strength can not compare, compared to the only product will, the latter in the vertical operation is obviously better than a chip. Now Xun has basically only low prices and logistics, and these two is the most difficult to do, once the propaganda over the head, but also to do things bad, so the negative impact on the easy news is not a ding, so modest act, not with the industry boss head-on, but to seek a differentiated development, Or learn how to gather beautiful products in the digital product disassembly experience up and down a little kung fu, so that the message in the logistics, disassembly and do in place, so as to achieve the difference between the east and Beijing, the effect may be different.

Overall, the current easy to do in the 3C digital more mature, customer unit price is also relatively low, but there is a problem is quite prominent, that is easy to repeat the purchase rate of their own goods is not high, that is, a lot of traffic and users are one-time, so in the easy to mature gradually, Expanding or Yeh is a problem that must be weighed, is the pursuit of the prosperity of registered users, or to enhance their own user viscosity, I think this issue, easy news than I more clearly, in the gradual development of the newsletter, for the core users or new users to carry out some preferential activities in time, similar to Taobao's double 11, It's a stone thing to be an easy message.

The growth of the newsletter is obvious to all, but like a grid electric Bo said that, any one want to rely on simple reproduction of products will not be in the capital market long-term existence, destined to seek differential development, so we are still looking forward to the performance of the Message bar. Above is only gathers the net coupon stationmaster http://www.84ju.com/own opinion, hoped everybody does not spray oh, reprint please indicate the link, thanks.