How to find a breakthrough in liquor marketing

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And even after the beginning of the rapid elimination of the market's main force, compared to beverages, snacks and other industries to grasp the age of the consumer's mastery, liquor-making enterprises appear somewhat unprepared: as a drink, liquor gradually by the wine, beer, wine and rice wine, and even fruit juice, milk products replaced; as a cultural consumer, Liquor is the carrier of respect and exchange of feelings, the more pursuit of "self feelings", not the liquor as a necessary contact. Despite the conviction of many enterprises, liquor originally belongs to a certain age of consumption products, but the contrast has become the liquor consumption market core of 70, forums, in the beverage consumption habits of the cultivation period, undoubtedly facing more choices, therefore, how to adapt to the consumption habits, to hold this group of consumers, occupy the next market commanding heights has become the first problem that liquor-making enterprises need to solve.

1. Refine product attributes and conform to the trend of low grade.

In terms of product attributes, the growing experience and the high pressure of living environment, decided they more value product health, safety, so with their parents of the same age, the difference is not the height of the number of wine as an essential product attributes, comfortable taste, wine health is their most important quality. Therefore, from product research and development, elegant, soft, mellow and other taste diversity, as well as fragrance, and aroma compound flavor diversification is based on different consumption of this type of consumer population trend, this trend is bound to be in the future of Chinese liquor marketing will appear more and more mainstream trend.

2. Focus on the fashion of products, younger

From the point of view of cultural value transmission, most liquor-making enterprises have played the ultimate role in inheriting Chinese traditional culture, one of the core of traditional culture is the mass consciousness, and the specific presentation mode is mainly in the form of group communication and family reunion in advertisement. More than one child, the individual consciousness is very strong, even in the above specific scenes, it is difficult to express the lines or dialogue with the ads to resonate, in addition, some to "blessing", "Yun" as the appeal of liquor ads, because of the form of relatively more traditional, and more distance from the generation. To shorten the distance with the consumers, liquor-making enterprises only in the product and the connotation of fashion, personalized and so on. A lot of wine, wine in recent years in the promotion of products, spare no effort to petty bourgeoisie, fashion, taste, and so on, it is to grasp the young people's consumption mentality, it is worth to learn from the liquor enterprises.

3. Pay more attention to the Internet as a marketing channel.

Witness the birth of the Internet, and grow with the Internet, the Internet can be said to be different from their predecessors the most obvious signs. Now the contact with the traditional media has been gradually fragmented and alienated by the Internet, more and more in the spare time, access to information, entertainment and leisure, has been diverted from television to the Internet, so most of the ads on television for this part of the people is completely ineffective. However, the current promotion of wine enterprises still adhere to the traditional channels, especially the proportion of television is still the highest, and the spirit of the liquor-like products of the unfamiliar feeling is self-evident. How to find the accurate promotion point on the Internet, is a lot of liquor enterprises outstanding problems. Compared to McDonald's, Yili and other major youth enterprises, has been actively forward-looking use of SNS to launch marketing, liquor enterprises in the network marketing this aspect of the majority still seem to hold the pipa half cover. To solve this problem, often by virtue of their own strength is not enough, and professional wine vertical industry website just can meet the wine enterprises in this area of demand. China Sugar wine Industry network, such as sugar cocktail sites are typical of such sites, from the most basic E-commerce application solutions to the overall network promotion, marketing packaging, can be achieved one by one.