How to find a profitable model for classified information Web sites

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Last month did a meeting, at that time equivalent to the scene of the interview link, but also to discuss the classification of information, I was fortunate as moderator, then the organizers to classify information, called classified information of the profit model-ask the way where? Like to do classified information is to go to the west to learn the same, to experience 9,981 difficult, now classified information status? I feel March go to the second step, the classification information website basically achieves the website the release, all realizes the financing, the website traffic volume brand achieves certain degree, March has already walked one step. Now in doing their own profitable product line, basically there are some sales revenue, but the profit and loss balance has a period of time, so we take the second step. I take here to do a comparison, the classification information site and several major portals do a comparison, 2006 in the United States listed Seven Network companies, Sina, Sohu, NetEase, Tencent, plus Baidu, Ctrip, Shanda, the total sales of about 1.4 billion U.S. dollars, classified information 2006 years about how much income? These sites should add up to tens of millions of dollars, about millions of dollars. The classification information site and a few years ago portal site difference is not very big, now access is also millions of tens of millions of PV, May and the main channel gap is not large, the main gap is poor team, classification information in general hundred people's team, technology-based, a few major portal team are basically thousands of people team, is to do content and marketing team-oriented, here is worth mentioning a small number of classified information Web site marketing staff, because the classified information site is only 2 years old, basically from 2005 onwards, where sales revenue, financing quotas, visits, teams, classified information site How to make money? Want to find their own profit model. I combine the experience of management to talk about some of my suggestions.

Two suggestions on the profit model of classified information website

The first proposal, no longer pave the road, to dig wells, basically the real estate channels, dating channels, and other relatively full, at that time has passed, do not have to occupy a broad position, to another place to dig deep. For two examples, the first example is Zhejiang. COM phenomenon, that is, the Internet enterprises in Zhejiang Province, citing the Internet weekly, Wu editor-in-chief of Zhejiang Internet Business Interview, in May 2007, Wu always go to our company and we communicate when mentioned in Zhejiang Province Internet enterprises about more than 10 20, in addition to Alibaba, Net Sheng, is to do chemical, textile leather, Agriculture, forestry, machinery, and so on, each site to achieve tens of millions of sales revenue, the profit of more than 5 million less is also 2, 3 million yuan. Why to cite this example, Zhejiang people use the most traditional business model to create an Internet miracle. Get classified information Web site, we do all-inclusive industry, the Internet enterprises in Zhejiang Province do is very vertical, very fine, they dug the well deep eventually dug up the water, and finally realized the profit, this will give the classified information website profit method to do a reminder. To mention the situation of our company, 28.COM business Opportunities Online to do is the opportunity class information, what do we do? Nearly 2007 sales revenue is close to 70 million, to 2008 should break through 100 million, how do we do it? I would like to borrow the long tail of the theory of the picture, we do not start facing small and medium-sized enterprises, long tail to do the product line, Baidu and Google success from the long tail, the portal site is generally high brand, we first select the target is medium-sized enterprises, we define medium-sized enterprises, many enterprises have budgets, Every year over 300,000 of the Internet is for midsize enterprises. At the beginning of 2007, when we were facing large enterprises, we called large enterprises to put more than 1 million of the Internet each year, to provide services for them. We have been doing since 2004, if the first to provide services for small and medium-sized enterprises, the base is large, hundreds of thousands of small and medium-sized enterprises, each enterprise received 1000, but how much money, advertising every month plus the company operating costs about 4 million, a year close to 50 million of the cost, if 2004, 2005, 2006, 2007 close to spend 200 million yuan, this is a vertical industry, which classified information site to get 200 million financing, which have this 200 million can be dug, facing the long tail of the model, we can not with Baidu and Alibaba than, when we charge to small and medium-sized enterprises, this is worth our discussion. At the end of 2007, we tried to collect membership fees for small and medium-sized enterprises, each received more than 1000, also achieved some income, it should be said that I personally feel that for the vertical industry, member enterprises and small and medium enterprises to collect membership fees in many industries have matured. Through Zhejiang. COM and our own company, I feel do classified information website current time point to want to profit, we want to survive, or wide paving, if to achieve profitability, I personally suggest to dig well, so as to dig water.

The second proposal, the use of channels of power, line online under the combination of winning more than the early 3721 success, I personally understand, can not say how successful the product, but the channel is very successful. The same is true for classified information sites, to develop their own channels, such as for small and medium-sized Enterprises charge, an enterprise 1000, to find a sales staff, one day to do a single business, one months to 20,000, 200,000 a year, an enterprise receipts 200,000, we want to achieve 100 million sales revenue to do 5,000 enterprises, to 5,000 salesman, My personal company is pure private enterprise, the accounts are relatively thin, so must be like 3721 enterprises, to develop their own channels, to find more companies and their own digging wells. There's one more thing we need to do online. To provide services for small and medium enterprises, now the Internet product line is not like the sale of daily necessities, all need to provide services, Alibaba's customer service staff as if hundreds of, every day on the phone to provide services, now whether selling cars or selling IT products are exquisite 4S services, The Internet product line is the same, we do a good product line is meaningless, we have to have their own sales team, the channel team has to have customer service team, customer service team on the classification information site is quite a large cost, we must find the power of the channel to find sales channels, customer service channels, through the line under the combination of online, For members, small and medium enterprises to provide services, we can achieve fees, revenue to profit.

We want to pay to profit, to the small and medium-sized cities, why to the small and medium-sized cities to March? The brain Platinum Shi Yuzhu, really obtains the huge success, I thought the medium and small city buys more, more rural people bought the brain platinum. Classified information site is the same, we do not need in the north, on, wide area, perhaps these areas can bring a relatively large amount of interaction, but the competition is too fierce, several major portals in this, enterprises are many, but to achieve the fees for these enterprises is difficult, but many small and medium-sized cities have many small and medium enterprises, like the need to promote, Must sell products, if the trend to small and medium-sized cities, combined with channels and sales service team, there must be a better income.

The company doesn't have a long time to classify information, basically 2005, 2006 began to do, we are in the classification of information when you can achieve profitability, may be classified information site took too much financing, rob the limelight, but the road is still very long, it is true to go through 9,981 difficult, we just take a step, I hope that the classification of information on the site more understanding, may be 1, 2 years, after the efforts of everyone, classified information site in the next 1, 2 years will be able to achieve profitability.