How to find a way out of the joint operation of web game product surplus

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Operational strength is the most important"

2009 China's web game market has presented hundreds of products, hundreds of web game companies competing with Taiwan. The market is already showing an oversupply of market conditions, and the number of products operating in many of the products are few. According to the news that there are only a small number of 5 of the products currently operating revenue, although the news is purely layman's nonsense, but the inevitable fact is that the web game is indeed in the operation of the profit, to achieve the company operating from the growth of the few enterprises. In this market environment, the production of excess web game products, due to mutual imitation plagiarism. Focus on product development speed, plagiarism in the prevailing situation, product quality is generally low. Because the idea of one-night wealth is infinitely respected, so that many products do not have the core competitiveness, can not get a foothold in the commercial application level.

Many web game development individuals and small company team, initial experience in the product development period faced with low cost, entry threshold low, by the external interference factors feel is not obvious. Therefore, we can not feel the huge marketing and operation difficulty of the product in the operation cycle, which causes many development companies to develop their money, and the operation situation is not very important because of the poor understanding of the web game industry and the backward thinking mode of the business. Web games inevitably go from chasing the power of product development to marketing and product operation capabilities. For many small and medium-sized companies, limited market development funds cause difficulties in the promotion, and thus seek to pursue a high level of market promotion and product operators to reduce the risk of the shortcut.

"Platform strategy is of great significance"

In addition, a variety of business activities to expand users. has been familiar with the CPA registration promotion model, joint operating income into grinding, CPS user consumption effect of the split pattern. And the joint operation has become the hottest mode of cooperation, the manufacturers have the kind of learning, have a large-scale expansion of the joint operation of products. It is well known that the success of Sony platform PS2 today's dominance is only relying on "live football" a boutique game, now PS2, Nintendo and other gaming platforms are said to have reached thousands of game development companies and teams for its platform to provide game product development, such product development is far more difficult than the development of web games. It is not important for Sony and Nintendo, the platform strategy, to develop their own games. For development companies, if their products out of PS2 and Nintendo platform will face the development of space is self-evident.

The main reason for the current joint operations model is that joint operations "look beautiful" and do not have to pay any cost to build a bunch of free companies to open their own products to the user, but also to bring the company a good share of revenue. However, in the long run, its boutique games in the user level is not unique, in any joint operating platform can experience this boutique game. Joint operations Partners are "partners" and "competitors", the same products to operate the competition for product users, lost user value is not measurable. The marketing cost is limited and can be measured accurately. "Business tycoon" is the "Three Kingdoms" "Blood three" and other products of the joint operation for their own cultivation of a strong market competition, resulting in this situation is the important reason for the "greedy for petty" mentality.

"First-class companies to do the standard, second-rate companies to do the technology, three-flow company to do products, four-flow company to do business"

At present, China's web game company "51wan", "nine-D", "Play Alliance" and other platforms currently appears to be the most want to take the "platform" Road operating one of the companies. At this stage, "nine-dimensional" hope to take the Platform road, its independent development of boutique products for users to choose experience, its platform is not the only option. Therefore, the weakening of the "platform" function, more inclined to product-led. "Platform-oriented" concept of fuzzy operating mode, at least "nine-dimensional" product-leading mode of operation is currently the leading position in its web game market.

"51wan" is a personal view of many platforms and PS2, Nintendo and other platforms the most similar. This is not the so-called money-laundering gun manuscript, it is observed that "51wan" is also the most hope to "platform" road development. But its platform development has not yet been able to highlight the "platform" advantage, mainly because of its lack of web game "masterpiece" achievements of its platform status. Therefore, for the market to promote the ability of "51wan" to wait for a webpage game "masterpiece" The time problem, but still can not test the operation of its product managers, but still need to observe its future product management as a support basis to prove.

Play Federation (www.wanlianmeng.com) is the first domestic leisure Chess class web game of the joint Operation Platform, play the Alliance to play a game (www.wan1ba.com) independent development of leisure Chess Card class Web Game products: Magic bucket landlords, crazy Mahjong, happy upgrade, Four countries Junchi and so on. When a website or community forum joins the gaming platform, can obtain a leisure game service content, not only can enrich the website content, enhances the website image, but also may increase the website traffic as well as the user loyalty, but also may obtain a new "the Profit Fountainhead", increases the website income, enhances the website benefit, may be said to be many. Play Alliance if the product is well run, it is more promising.