Analysis of site search traffic and keywords, we found:
For the general small Web site, the target keyword brings the flow of the total site search flow of the vast majority. The keywords that exist in the site directory pages and content pages also bring traffic, but few. Non-target keywords on the site but also can bring the search flow of keywords, called long tail keywords.
Long tail keywords have characteristics such as:
Relatively long, often 2-3 words are composed, even phrases. exists in the content page, in addition to the title of the content page. The search volume is very small and unstable.
Long tail keyword to bring customers, conversion to the site product customer's probability is much lower than the target keyword. There are a large number of long tail keywords of large and medium-sized Web sites, its total flow is very large. Since the long tail keyword is so important, now the website profit also increasingly rely on long tail keyword to profit. So how to quickly find the long tail keyword, summed up several methods.
1 from the main keyword extension of keywords, this is the main way to use. A few examples of my previous, PayPal is to do the net to make the commonly used payment tools, many people in the PayPal exchange business, the use of PayPal keyword tools can be used to analyze the word PayPal exchange PayPal, such as RMB exchange of keywords, Google in Baidu can be set up specifically for the PayPal business site.
Recently found that "seabed 20,000" of this seemingly not popular words have about 3000-4000 of the search volume, in search rankings by most of the high weight of the Site single page, do such a site alone, with the flow is also possible, we can associate other keywords, the water Margin, A dream of red mansions every day there are thousands of search volume, I was a little surprised, why not before the attention.
2 extend keywords from hot words. "Training enrollment" such a word should be no one does not admit that is not a fierce competitive keyword, it can be seen from the search engine's paid ads, personal sites do not have the means to participate in the competition. Use keyword tool search training enrollment this keyword, can analyze "training enrollment Skills" "Training Enrollment Program" and other keywords, I used to use this keyword, the monthly profit close to thousand yuan, keyword day search volume is only about 100. Search now can also query to the traces I have done, why not do, the previous period of time the site space in the big check fly, was K, ranked immediately no, a moment of anger, give up this keyword, do not.
From Baidu and Google's hot and competitive words to pick out their own interest in vocabulary, analysis extended a lot of long tail keywords, hot words are not easy to make rankings, long tail keyword use their own SEO technology, or very easy.
3 from the netizen commonly used words
"Why" "How" "common" "Hainan"
From Hainan can be analyzed Hainan Province hottest topic, Hainan Real Estate, Hainan tourism.
Do not because it is a hot keyword there is no way to obtain traffic, do not think that the hot words do not have high traffic, which is the charm of long tail keyword, reasonable use of long tail keyword, can create a high flow of profitable web site.