How to find the selling point of our products

Today's E-commerce, in the competition is so fierce and white-hot today, the year-on-year quality of electrical products: so that enterprises and businesses hurt the brain, the same brand, the same product, the same price but sell, competitors, this is why? In fact, the key point is not the same as the customer's perception of your product. Today, is not a business led the customer to go the era. The customer thinks your product value this money, he will buy, think not worth this money, he does not buy.

For example, Shi Yuzhu sold the brain platinum, he is the sales and selling point is what?

One: Product sales

If you speak of brain platinum, it is known that his show is disgusting. At that time, the masses of the blow, television because of the appearance of advertising packaging, the image of the impact of beauty, directly do not give him on TV. Later was rated as one of the top ten bad ads, but, so rotten to the market, unexpectedly from the same year, peers, and the same pay a large price, playing advertising competitors, do the most successful one.

Second: The product buys the spot

Because the brain platinum positioning of the population is the elderly, and China's elderly groups, are relatively frugal, they do not, money to buy those supplements, and so on, province to eat the province is for children. Then, Shi Yuzhu again put, the customer population positioning to the elderly children. Because on holidays, every child will give their parents to buy gifts. If you ask everyone a slogan is, "This year's feast is not gifts ah", I think the next one should be, can answer it, Shi Yuzhu in the survey, asked consumers, why do you buy brain platinum? Consumers say that although it is objectionable to see a brain platinum ad on television. Can pick to pick, also remember this product better. Is the selling point, let the consumer remember you.

No matter what products, if not their own products, sales and selling points, you can not compare with competitors, Taobao has a lot of shops on the merchandise, are messy, like a grocery store. You want a grocery store. Can you compare it to a store? I have seen a lot of web sites, optimization did not do well, the main picture is not alarming design, although you than the competition, strength, but also conversion rate, compared to others, because people have to buy some look, the first consumer to see, you are the most authoritative.