How to find the users ' resonance in marketing

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I do the Knowledge Production Board agency business, our company Beijing know Easy net in the year before last, only 3,000 pieces of trademark registration application volume, patent also on the amount of hundreds of pieces, and then after more than a year of development, now our trademark registration application volume exceeded tens of thousands of pieces. And there are a lot of repeat customers. How did I do that?

First, my operating ideas

A word from Jobs ' marketing outlook has given me a lot of inspiration, and we need to find empathy in our customers ' moods. Then he cites an example of Nike shoes. When we think of Nike shoes, we feel different from the other shoes. Because the core of their marketing is not to tell everyone how good their shoes are, but to play out, to commemorate the great athlete, this core. So we have to find the resonance of our customers.

Second, the user's resonance where

Obviously, our users are business owners. They venture only to be interested, is themselves I prove. is a kind of life attitude. To arouse their resonance, only from this kind of life attitude, from the Jiangshan, from the life dream, from this pursuit above to make a fuss.

In view of the above, first of all, we are giving each of our customers, issued a registration certificate, we all come with the last letter, the content of the letter, the introduction is that we know Easy NET founder, this is the Academy of Social Sciences researcher, for their own dreams, in order to know easy net to play the intellectual property industry aircraft carrier, do unremitting efforts to struggle, With this letter and everyone. It tells about the hardships and joys of entrepreneurship. Hope that we know easy network with customers and retreat.

Secondly, each of our customers will get our three legal aid, you can consult, I can help you planning and so on. And then this time, we put the mail marketing into, we use the form of mail, regularly send them some valuable things, the theme of course is a dream of the growth of entrepreneurs, how they grow, including knowledge armed, the mind armed themselves, small to how to wear socks, All this is to make our users closer to their dreams.

Finally, we regularly hold user exchanges. Because our clients are business owners, they have some needs. Have and other communication requirements, have and other people ditch energy requirements. So we put those who have the dream together, let us create more value. Share more experience and share more projects.

We find these people's resonance, then inside there are a lot of small strokes to use, here I will not be introduced, if you are interested in our website to understand, the tasks of each period. You search "114 Check the standard net" can find.

Summary: Through the above introduction, I think we all found a problem, if we want to have more space for the development of enterprises, then we must find our business, and the resonance between our users. Then take this resonance as a point, and then go through a series of operations. A series of actions, to express this resonance, then we have established a resonance, and this resonance once established, then they will become our iron powder, there are problems will think of us, this article has been cut, mainly because too many people do not respect the fruits of my labor. Change the address of my link to it. Again call reprint Please specify: http://www.114sb.cn or leave our brand words (know easy net)