How to find your pet website in niche projects

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Run their own hands of the pet site has been three years, at first, the surrounding friends do not support me, because the pet marketing site has always been in a niche position, although some concern, but not like other industries have a lot of development opportunities. To say the simplest example, everyone used to buy food for pets in the pet store at the door of the community, few people will buy it on the Internet, this is not only the price problem, but also the fast factor. And some pet business also more online under, everyone to the Internet pet site to tell the truth or some resistance. Then you may ask, then I early this site mainly to do what, it is not useless? The fact is not so, the early stage I mainly in the form of forum communication to gather popularity, as for the profit is really unattainable.

But now I am glad that I did not directly into the pet site sales stage, but from the forum, which gave me the opportunity to more in-depth understanding of the industry must pay attention to the development of things. From the website fitness, the Operation Foundation as well as the long-term plan has a clearer plan, below I will share my sentiment.

Any website needs to be user-oriented, and so must the pet site. For more and more young pet owners, we must attach great importance to their development needs for the site. Then at this time to stand on their point of view, why they come to our website, come to our site will first notice what problems. In fact, for most pet owners, look at the pet knowledge, enjoy the pictures of pets, and to carry out the main purpose of the use of breeding sites, as for the purchase of pet food, consumer goods and so on are part of the late planning goals, in the early development of excessive emphasis on this will appear the cart before the

Of course, although young people now keep pets more and more, but the elderly group can not be ignored. We also need a detailed development plan for the elderly. Because the elderly visit the pet site must avoid the pet site is too fancy, gorgeous, and must develop some suitable for the elderly function and service, in the pet website access to more convenient, to understand the elderly use of computer operating level or there are certain limitations. So on this basis, we have to the elderly to visit the pet site needs to analyze their color preferences, the habit of browsing the web and visit the pet site to understand the content of information, in fact, in the author's current practice I would like to separate out an elderly plate, if you have the energy can also do so, Can save a great part of the efficiency.

Secondly, on the site design I also have their own views, although they are not web site technicians, site design is to find someone to do, but I have a guideline, that is, my home page does not need to be like some of the doors as fancy, only need a news column entrance + home pictures. This is simpler, but it is very efficient for many pet owners. But there is a point to remember, at the bottom of the home page, we want to design a communication portal or forum, listing some of the latest content, so that the entire site home both pictures and content, the most important thing is also to help those who pet pet friendly exchanges, as mentioned above, Pet Exchange is to visit the website of one of the three major purposes, this must not be overlooked, leaving the Exchange channel to their own access viscosity is also an effective upgrade.

The next point is to say that everyone is more concerned about the problem, that is the profit of the site. In fact, in the author's opinion, the early days we really can not casually online shopping channel, because in everyone to your website is not enough to trust, is not casually in your shopping, community doorway or even the cat is their choice, but your site is not in their purchase one of the channels, because they do not trust you. Therefore, the online shopping channel must be in their own site has a certain degree of activity before the. So when the site can be sold, what should be prepared? for example, we can design a special place for buying and selling pet products in the navigation, and will be linked to the sale of their own Taobao, the pictures of the guests hanging in the navigation point to the page, not only to facilitate the user, More critical is also for the site's profitability and enhance the brand laid the foundation, and the early Taobao customer links mainly better. And very good sales site is different, everyone in the choice of Taobao customers or clap customers merchandise, must be reputable businesses, can not only focus on sales and rebate, which is related to the future of the site's brand and quality development of the event, must not leave a glimmer of slack.

The last development focus is on the development of the function of copyright communication, after all, the pet site is focused on the user's communication, with the heat can not only expand their own communication circle influence, and the Exchange circle can also promote traffic, so that the site and the Exchange circle to promote each other, finally reached the site traffic gradually increased situation. There are a lot of ways, my personal comparison is often used in three kinds, first, the establishment of QQ group will like the pet users gathered in a space, can be a daily friendly exchange with the pet, the difficulty of the pet to discuss, advise; second, establish a forum, so that everyone in the process of pet problems and interesting phenomenon in time to share out, To achieve a mutual assistance and the effect of entertainment, third, is the implantation of the game, a virtual pet game, like the farm model almost, players can train virtual pets with other users to communicate, after all, the game for the user's attractiveness is still relatively large.

In fact, to do a line of love, since the choice of the pet site, from their own friends or their own body to find a pet owners like to pay attention to the place, and constantly excavate the material and growth point, their site will usher in the development of the spring. (article link: Amoy Pet Street, the source http://www.taochongjie.com/reprint please specify, thank you.) )