How to fine-tune the internal pages of the site

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For the internal page of the site fine-tuning, I believe that everyone is not very strange, in the encounter ranking stagnation, traffic can not break through, the site jumped out of high, long tail keyword ranking is not good, the site conversion rate is low, many people will choose to fine-tune the site, and good fine-tuning does help the site to break through the dilemma, improve user experience, Let the stability of the development of the site, below and you discuss how the internal page of the site to do the correct fine-tuning.

Flow

Under normal circumstances, everyone is through the statistical software for a period of time of the site to visit the traffic statistics, the large flow content page on the homepage or column page highlighting problems. Because under normal circumstances these big flow page is the user is more interested, will these pages place in the user easy to find places may raise the conversion rate, reduces the website jumps out rate, helps the website user experience construction. But statistics page traffic is just the first step, because the page flow is likely because the external links are more, it may be to promote more or more propaganda or internal links are more, and did not fully respond to the user's behavior, such as home traffic, a lot of time is very short, such as a lot of content page traffic long stay longer, But the jump rate is very high, this is what we need to consider, so fine-tuning needs more information on the bounce rate and stay time statistics, on the basis of high traffic we want to continue to filter the page.

Bounce Rate + Stay time

Why wood-wood seo to put the bounce rate and stay time together to say? Because these 2 indicators are tightly linked together, complementary, continue to look down, you will know.

1. High bounce rate, long stay time

When the user on the page for a long time to show that the content of the page is high quality, can well meet the needs of users, but the high jump rate also indicates that the site recommended or other attractions to attract user clicks not in place, not to give users additional value. For this kind of page we want to improve is to give users the most needs and the most relevant recommendation page or add other large flow of the page, improve the site return, reduce the bounce rate.

2. High bounce rate, short stay time

This is very bad, the user entered the page directly away, explain what? It is likely that the title party or the content of the article is not related to the title, it may be the quality of the page is very bad, there are window, ads, fonts difficult to distinguish, of course, it may be the content of the page itself is worthless, no characteristics, Can not bring to the user any needs, in such a page even if there is a good recommendation content users will not be attracted. This is a typical low conversion page, is a pure optimization error, mostly because of the title party, poor content and random links to promote traffic, so in the fine tuning should avoid such pages.

3. Low bounce rate, long stay time

This is a relatively satisfactory situation, the content of the Web page high quality, fast, user overall feel good, can better provide users with the needs, and on the page for users to provide related to other recommendations, anchor text or follow-up behavior, such as you wrote a "Judge whether the site down right" article, and then recommended the "site down the right reason and restore" Article, generally speaking, users are willing to continue to read, focus on understanding the user's intention, recommended to the user needs, so as to retain users.

4. Low bounce rate, short stay time

This is often the case, the value of the page itself is not high, focusing on the recommendation and presentation of the page, this category is mainly a number of transfer pages. For example, many of the site's home page is done very concise, users come to the home page will soon point into the pages you want to browse. For example, there are many product Display column page is also so, traffic is very large, but only a display, played an excessive role. But also does not row Xu is because the page itself content is not good, but has aggregated many to recommend this situation, so in the fine-tuning process to determine whether this kind of page stays short is the transition or the content is poor, if the content is poor, then need to do the content of this page after the construction of fine-tuning, so more conducive to increasing adhesion, Let the bounce rate lower, maximize the value of the page. It's equivalent to a tens of thousands of-high-end, atmospheric-grade goldfish bowl. You don't put it in the lobby, but it's in the outhouse, and even though it attracts people, it's a big discount.

In short, we need to do a good job of user needs, user browsing analysis, to find a user-friendly page to fine-tune. Good page fine-tuning can improve site ranking, breakthrough flow bottleneck, improve website conversion rate, not only for the site SEO optimization significance, but also conducive to Baidu bidding, and not reasonable site fine-tuning not only to achieve the expected effect, and even may backfire, so when you are ready to fine-tune the planning and statistics.

Author: wood-wood seo Http://blog.sina.com.cn/mumuhouzi welcome attention to public micro-letter: Mumuseo