How to first absorb the user to create the profit model

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The current rise of group buying and micro Bo quickly seize the market, from once Rage SNS social networking site and the consumer mall robbed a large number of users, the form of worry. So today, red soldiers talk about the two-bit internet "new product" group buy and Weibo how to view the profit model from the user.

Groupon, the originator of the new Internet miracle in two years, has now reached a value of 1 billion U.S. dollars, the brutal growth of domestic group buying sites, crazy replication. To the United States Regiment, group Treasure, handle, glutinous rice group, such as the head of the domestic group buying site is in the Blood Blade war. Group Treasure this year's advertising domain name has reached 550 million, glutinous rice and handle also want 200 million budget.

At present, domestic group buying site Crazy Horse Rodeo, Crazy advertising campaign, a lot of group buying site is currently a loss, but why so do not hesitate to invest money. It is also attracting a lot of VC investment. Do these business tycoons, who are smarter than monkeys, wonder if the group buying industry is facing a shuffle that could eventually survive less than 5%?

Group Buy commodity gross profit can say is not high, and add a profit is not enough to pay those huge advertising fees, they value is not these commission of small money, but value Group Buy mode group buying industry characteristics, group buying mode is through low-cost means, talk about local service providers and local consumers docking, And this low-cost model can absorb huge popularity and ensure user stickiness. To be blunt is the consumer crowd. And what are the characteristics of the group buying industry? Cash flow is abundant, the current big group buying website can gather enough flowing cash. This cash is from group buying people's advance, and the group purchase site to the merchant payment is a billing period. Therefore, sufficient cash flow can be gathered during this period. Then you should know the reason why the group buying site is so crazy?--build a low price group buy brand-circle users

Finished group buying next, now more fiery-Weibo. Tencent, Sina, Sohu Three also do not think, advertising war inevitable. Celebrity-by inviting a large number of movie stars to gather popularity. Traditional media and online advertising. None is a large sum of overhead. Sina and Tencent Weibo's user base has reached 100 million, some days ago, Sina CEO Cao Chao also said Sina Weibo is not anxious to profit, but will test more profit model. Now burn so much money, for what?--of course still circle the user.

So what do we see? Whether it's a group purchase or a microblog. Even to Baidu, Taobao, QQ, they are service users, build a platform to meet user needs. Absorb enough users, and then create a profit model. As long as there is traffic, there are users, since someone will create his profit model. I remember saying a word, serving more people to make more money. Users are the real survival of the internet industry.

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