How to choose the domain name that is most advantageous to SEO

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A good site has to have a suitable domain name, why say appropriate, not good? Because the right is the best! Domain name and server space is the first step in the construction of Web site, everything is difficult to start, this shows, to choose a suitable domain name is not an easy thing. The larger the site, the larger the brand, the more factors to consider, but 96SEM today to say is mainly for small and medium-sized sites, SEO, then how to select the most conducive to SEO domain name? The following 96SEM to say their own point of view, do not like to spray!

First of all, for the choice of domain name, first look at Baidu's official recommendations:

Domain name is the first impression of users on the site, whether users can quickly remember the domain name for the development of the site is very important. It is recommended to register domain name when you choose easy to let the user memory, easy to create a trust domain name, this can improve the retention, and user-friendly recommendations.

(1) The domain name as short as possible, the shorter the domain name, the user's memory cost is lower;

(2) The domain name can and the website theme or the website name echoes, lets the person see the domain name to be possible to associate the website content, for example uses the company name, the trademark, the website name or the company product and so on information to choose the domain name;

(3) The use of the form of domain name suffix on Baidu Web search has no impact, but the domain suffix also needs to consider the convenience user memory. The common domain suffix users of. com,. cn,. NET are easier to remember, and some unusual suffixes may make users distrust and increase the cost of judgment.

To sum up, the 96SEM concludes with the following two points:

(1) According to Baidu's official recommendations, in fact, the basic principles of domain name selection can be summed up as: short, relevant, trust, good remember.

(2) regarding the domain name suffix, suggested that the company website domain name suffix recommendation chooses the COM, in the COM difficulty case may choose the CN, again or com.cn, net. We can refer to the following figure: Alexa top 10w domain suffix ratio.

Next, talk about how to choose the most advantageous SEO domain name?

This part is 96SEM to focus on, may be a lot of friends see here will be puzzled, the new domain name will SEO will have an impact? I've never heard of that! But, in fact, for most of the small and medium enterprises, domain name has a great impact. Do not believe that you may wish to seriously recall, in the forum when there are often encountered some netizens asked: the new station on-line 3 months, has not included a page; done a lot of optimization, the ranking of the new station, including the site of the ranking of brand words are missing and so on. In fact, this is probably the reason for their choice of the new domain is problematic. So exactly how to choose the most advantageous domain name SEO?

First, we must first understand what is called the new domain name? The new domain name does not mean that there is no registered domain name, many domain names have actually been registered, but expired without renewals, or because of various reasons and do not want to stop the renewal, then these domain names, in fact, can not be regarded as a new domain name, because it has been used.

Second, we have to think of a good domain name for three search ("domain name three"):

1, check the domain name has been k?

If you choose the domain name before being K, that will certainly affect Baidu's collection and the ranking of the site, because in the Baidu database also clearly recorded your site was punished mark. For the domain name is K, Baidu will give the opportunity, but it takes a long time, a few months, more than half a year, or even longer.

2, check the domain name has done the station?

If you choose a domain name before building your station is to have built other stations, it will greatly affect the inclusion of Baidu. Because in the Baidu database will exist before some of the included information, for your new station, will inevitably produce a lot of 404 pages, and if your new station and the original station of the theme is also very different, that Baidu to accept your station will necessarily need more time to assess.

3, check the domain name before the theme of the website

If you choose the domain name now with the theme of the previous site is inconsistent, then to allow Baidu to regain recognition, it will take a long time.

So the above "domain three" to how to operate it? 96SEM tells you some query methods:

(1) Domain history query: http://www.domaintools.com/Domain name age query tool: http://www.webconfs.com/domain-age.php

(2) Website history, domain name history, construction station history inquiry: http://www.54zz.com/

(3) Baidu domain directive: in Baidu Search domain name, to see if there are related records, if there is, it is proved that the domain name has been used.

Summary：

The best domain name is: short, relevant, trust, good remember, not be K-com new domain name.