How to create a brand in public welfare education industry

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How to create a brand in the public welfare education industry? When the brand is created, the network marketing must consider the problem. I personally think that branding is not necessarily a task that some entities of the traditional enterprise can touch and see. I think we do online publicity, network promotion, whether it is to push the Web site, push products, the purpose is to profit. Today's main group is similar to the Listening class site, which is mainly public-oriented web site, its existence for the purpose of providing a common exchange of places, in order to survive of course will be appropriate to put some of the Baidu Network Alliance products.

Then as the site webmaster, perhaps the struggle of young entrepreneurs, how to start to create their own brand publicity it? From the most basic website editing, website promotion, forum, blog, post bar, question and answer and so on, now can look at a certain level has been achieved, you must have their own brand, This is the longer and longer-term goal.

Take the listening classroom as an example, what is the purpose of this brand, and what is the benefit? Now to say is an English public interest study place, one speaks English everybody thought New Oriental, Li Yang Crazy English, new concept and so on. These are the brands. What to do to create a brand that belongs to the listening class, we all say that listening class know oh that is a place to learn English listening, this is the ultimate goal.

First of all, how far webmaster can create their own brand, the first is a certain amount of traffic, otherwise no one will see even if you say no more people see.

This figure can be seen, listening class is thinking of playing brand, is because the traffic day IP 30,000, ranking dozens of words Baidu ranked first.

How to create a brand in public welfare education industry:

1, market positioning: refers to a specific brand to determine an appropriate market position, so that goods in the hearts of consumers occupy a special position, when a need arises suddenly, can be thought of. It can be said that the group positioning. Public welfare of course is not charged, the education industry first thought is the student group.

2, the creation of public welfare education brand needs is the social media promotion SMM (microblogging/blog, question and answer class promotion, forum/community, etc.)

3, Instant communication tools promotion (IM Promotion) using QQ,QQ Group, flying letters, micro-letter, MSN, Ali and other instant communication tools to promote-need to grasp certain skills.

4, Offline marketing, can hold public service training and so on.

The internet itself is the carrier of resource sharing, so the public welfare website makes full use of resource sharing to share resources. This is also the truth of survival.