How to create a group buying site should pay attention to what

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

What is group buying? Group buying can literally be understood as "collective purchase", a large amount of merchandise purchase, buyers, sellers can wait for the buyer to buy their own home purchase, is now very fashionable very popular online shopping way, the net buys a family very favor. When it comes to group buying, it is the most fashionable and hot topic of the moment, a new way of network marketing. First-tier cities have already played in full swing, and like our Shenyang type of second-tier cities, started late, but overnight, hundreds of large and small group purchase sites, such as springing up all reflect our eyes. Buy a day than a day by many online buyers accepted, and recognition, and today more businesses are willing to invest in network buy, invest more people, interested in creating a group of People's website more and more, competition is bound to become increasingly fierce.

According to the survey, many online buyers do not feel that group buying to save money, but they are willing to go in this piece of consumption, why? Because it is worthwhile to enjoy a lot of different experiences with very little money. Group buying rise, group buying site also daily increase, each website regular or irregular launch 1~2 new merchandise shelves, attract different grades of customer crowd, you Regiment I also regiment, this formed a competition, now buy site almost all have invited friends registered to buy, the success of the purchase has 5 yuan, 10 yuan rebate, So in the fierce competition in the ranks, how do we invest in the establishment of group buying site is effective?

1, clear the object of purchase of goods

Buy the site, first of all, we should consider what kind of people to build the site, is targeted at the consumption of life or the technical category, Professional category. Consumption of life can be from food, clothing, and so on to sell goods on the shelves, observe the development of the same industry to buy a better site, they are and what merchants, are selling what goods, which goods sold better, group buy more people, which goods even if very low price, can be bought by the proportion of people or very few and so on many aspects of investigation Technology, occupation, relative consumption of consumer groups are slightly smaller, but most of them are organs, enterprises and institutions, targeted purchases, and the total amount of goods sold is not necessarily less than the consumption of life;

2, to avoid and the front door to face the site

With the development of group buying website, Tencent, Sina, etc. also gradually meddle in the group buying website industry, for us, and Tencent a kind of portal competition, is nothing but Ishing, frankly is: Who on the death, they in the great reputation umbrella and group strength, will bring us a lot of survival pressure, so we choose the cooperative merchant , the choice of goods, for group buying customer groups, such as the geographical range should be carefully considered, from a number of aspects to avoid and large portal site war;

3, investment to create vertical industry group buying site

If you are a department store, you want to set up a group buying site, you can not sell software, because you do not understand, but you understand department stores merchandise, you may choose to shelves your site for the purchase of merchandise, do not need to find a cooperative business, since the sale of the group two not mistaken, just start may be a loss to make a yell, but a long time to persevere As long as the living can be done well;

4. Choose the geographical range

Now the big Department of group buying sites are targeted at a designated city, mainly in the food, clothing, use, entertainment and other aspects of the sale of goods, sell some restaurants of several special dishes, discounts down generally dozens of, sell some movie tickets, buy prices down are about 30, this has local limitations, We can not see in Shenyang, Harbin Wanda movie ticket purchase price is only 15, go to Harbin to see a movie, if it is to buy clothes or daily necessities, relatively no that limit, as long as the group to leave the correct contact address, telephone, etc. can be mailed for them. Two different geographical choices, there will be different benefits, now even more developed three-tier cities will have group buying site, although they are only a small number of people on the online buying this way to buy the consumer awareness, can be as long as can insist, group buying follow the footsteps of time, gradually mature up, Even the three-tier city will be the group purchase site development.

5, page open fast Web site internal configuration is better

We search in Baidu to find the page, click on the content you are interested in, no matter what site, as long as the homepage of the site to open slowly, I believe that more than half of the netizens will be like me, choose to close, because I always think so: can use the content page thousands, you this slow I'll change it right away. Group buying site is so, in today's group buying tide, you want to occupy a place is not difficult, difficult in you want to stand out, first of all, you must grasp the speed of the home page open, followed by a full-featured background, which shop buyers the most? Even to which users in your buy net consumption amount of the top. You need to be at your fingertips, your opponent knows you know, your opponents do not pay attention to the part, you also have data, so you can understand the enemy.

6, page design simple, generous function everywhere for netizens to consider

Group buying website, is not what fashion type information website, the need for a cumbersome home page and internal pages to coordinate with, to attract netizens, to buy the page are mainly looking at goods, want to purchase low-cost but high-quality goods consumers, now most of the group buying site can do simple, generally have: more group buy, to buy channels such as the period, But very few from the buyer's point of view, set up the contrast function, perhaps you will say, our site only a few days or two items on the shelves, which can be compared? In fact, I believe that even if your site is one weeks before the shelves of a product, but you can not guarantee that the previous one is absolutely different types of, For example, today you have a restaurant set up, you have a previous business is a restaurant package, or you think the previous has expired, there is no comparable, in fact, to change the point of view, if the user login account, according to the content of the day prompted, you have bought similar goods before, and then specific lists and connections are shown , if you are the consumer first will feel that this site is very intimate, to help you summarize the type you like, followed by the experience of the past few days, the inevitable success of the enjoyment of more than the experience of failure, otherwise this consumer has long been not your purchase site loyal customers, then consumers will associate with the previous successful experience, Decide whether to continue to choose to buy this product this time. This is just an example, other functions, but also to see how the creator can be perfected to what extent, thinking can think of which step, can not always follow the footsteps of other group buying network, so your road will be more and more narrow.

Buy the arrival of the era, fully embodies the value of the Internet, the impact on people's lives more and more deep, at the same time, the development of network marketing has played a key role in promoting the net to create an interested friend, must sum up experience, according to the actual situation, do all the pre-war preparation, Only then your net will not be with the time of retirement, slowly be group buying tide swallowed.

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