How to create a unique website

Absrtact: Since the advent of the Internet, a variety of sites have sprung up, but with the site type and content of the development and improvement, the similarity of the site has become more and more strong. As an ordinary user, see the template, the same content every day

Since the birth of the Internet, a variety of sites have sprung up, but with the type and content of the development and improvement of the site, the similarity of the site has become more and more strong. As an ordinary user, every day to see the template, the same content, even the title is the same site, it is a very tired and helpless things.

The similarity of the site will not only make users tired, but also let the search engine tired, so that will not give you a good ranking of the site, so create the difference of the site is very important. So what is the difference in the site? The author thinks the main performance has three: first, the website title; second, website design; third, website content. These three aspects can determine whether your site is unique. Let's talk about how to start from these three aspects to create a unique website.

First: Website title

Website title is like a person's name, the name is often let people remember your first element, the name is too popular, will make people easily forget you. For example, a person's name is Zhang, the name is very popular, so even if others know you are called Zhang, they can hardly remember which Zhang you are. The site title is also so, the same site title will make your site become popular, it will make users easily forget you, so, to make the site unique, it is necessary to start from the site title first.

How to set up a good one will not be popular, but also to highlight the brand of the site title? I think to do the following: First, do not use the keyword to write the title. This is seoer do the common problem of website, they often think a website keyword to get rank to appear in the website title many times, actually this is the wrong way. Keywords can naturally appear on the title, but do not take the keyword as a title, this will only make your site become no feature. Second: the title should be on the nail. People's pace of life is very fast, users are with his needs to find sites, so they have a strong purpose, if your site title can not be targeted to describe the purpose, users will easily ignore your site. Third: the title should stress novel and unique, prominent brand. We can use the title of Robin's SEOVIP as an example:

Robin's new website title can be said to beat other SEO training site, one of the main factors, so, write the site title is not the number of keywords appear, the most important thing is to highlight the site brand and personality.

Second: Website design

In the past, the site design is a need for a certain technology, but now, with the open source process and development, so that people who do not understand the technology can be based on the template to build a simple website, so that the similarity of web design has become more and more strong. Here is not the negative template to build the station is not feasible, but to the webmaster to mention a wake up, website design must have its own characteristics.

What kind of website design is unique? First, the tone of a website to meet the user's aesthetic standards, do not let the site color too bright and diverse, to try to bright, simple tones to build the site; second, the site must have a clear navigation bar, navigation bar do not put too many columns, Put some of the most important columns up. Finally, the site's logo should be placed on the head of the site, the picture as far as possible to be beautiful, intuitive, novel, so that users can see that your site has a certain characteristics.

Third: Website content

This is one of the most prominent manifestations of the current website similarity. Without him, we just open a few similar websites, can be found that the same article will appear in these sites, and no readability, such a site is the most tired of users, because the content of the site represents the value of the site, a content is to collect the site, and what the value of the site can say? Site content does not necessarily require webmaster have much good literary talent, write more high-quality articles, the most important is to be able to present to the user a certain value. For example, the author of a medical station, before I took over are copied paste over the article, and the article is not readable, the user also has no practical help, the author took over, has been a daily value of the original to edit the article, to attract users to stay in the site, the article's browse volume also increased greatly:

From the above, you can know that the difference in the content of the site may not only allow users to experience the value of the site to them, but also to make the search engine more like the site, this is a two-way thing. Therefore, the webmaster in the editing site content, do not easily to collect the Internet has been existing articles, should be hard to find a few with the user value is closely related to the article, and then organize a few articles, edit a unique, and present the value of the article, so that users prefer the site.

Summary: Website unique to win the world

Under the initiative of Chinese characteristic society, as a webmaster we should also learn to recognize the importance of site characteristics, a site is the characteristics of the above three components, we should strive to find out their own web site deficiencies and similarities, so as to constantly improve the site, improve the characteristics and value of the site, and strive to become a unique website on the Internet, so as to win the world of users.