How to create the local micro-blog highlights in the county

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The popularity of Weibo is beyond doubt, and my friends around me are using Twitter to share their experiences, and I am no exception, I set up a few sites, when there is time I will also use micro-blog for my own site to do some promotion, and recently I found that there are many local micro-blog microblogging, Their theme is often a certain city, so I found a few local micro-blog for analysis and comparison, I found that they have their own characteristics of the bright spot, I will combine these micro-blog to talk about how to create a city-level regional micro-BO characteristics highlights.

First, the establishment conforms to local regional microblogging nickname

I compare to find that so many cities have their own microblogging nicknames are different, such as Changzhou's more famous micro Bo is the Changzhou forum Weibo, Nanchong more famous micro Bo is Nanchong broadcast Weibo, these different nickname settings on behalf of different cities, So when we use Weibo to promote, we must remember that for their micro-blog to play a local user habits characteristics of the name, which can help their microblog quickly promoted.

If users search in Baidu: * * City of Weibo, and your microblog does not * * * * * * * *, then you let users how to find you? So to build the county-level regional micro-BO characteristics 1th is to set up local regional micro-blog nickname.

Second, to create a local area of professional image

Common people like what, their favorite is professional, so we build the city-level local micro-blog must create a professional image, then what is the local area of micro-bo professional it? I think it's OK to just meet the following points.

1, the local information rolling speed, information coverage of the city, this is the professional information.

2. The beauty of the language of Weibo, we want to change the language existing in the Internet to improve, to adapt to the local search habits of the United States, such as I am Sichuan, Sichuan, where many cities have different dialects, then our microblog can be combined with these dialects adapted, this is the language of the professional.

3, certified Professional, I learned in Tencent Weibo that they often have a certification

And this certification is that we can use a point, we can build a website, and then after the ICP record in the certification left our site title, I think not only to help users understand our website, but also can play a certain professional role, this is the brand's professional.

Third, the application of local micro-group appears particularly important

What is a micro group? The simple point is to attract the surrounding users to join one of the communication groups, and to create a market regional micro-bo characteristics of the county level the micro-group can not be ignored, we can apply for local micro-group to attract local people to join their own micro-group, but your micro-group must have its own special highlights, To create a complementary mapping relationship with your microblog account, make sure your microblog and micro-groups promote each other. With a local micro-group can facilitate more users to know you, so that your expansion has formed a great boost.

Four, neighboring cities local micro-blog to push each other

Local micro-blogs in neighboring cities asking us to go out and seek cooperation, let's think about it. Since our city wants to create a regional feature of micro-blog, then neighboring cities? I think they need it too, so we can use this to collaborate with the microblogging of neighboring cities, to promote and communicate with each other, Micro-blog users can also through cooperation to explore their needs of micro-blog information, I think this will be able to form a micro-blog network, Weibo users need what we can provide, this is to build the city-level regional micro-BO features a little service support.

It is a very boring thing to build the characteristics of micro-bo in the local area of city and county. This is not the same as sharing the mood, we are more faced with the need for information users, so in building the county-level local micro-bo characteristics of the process does not need to be impatient, no matter how much your audience, fans, I think as long as we are trying to Then our microblogging will be able to become the local regional characteristics of micro-blog.

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