How to design the website structure of the Enterprise Web site optimization

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Engaged in internet site work has been more than seven years, the direction of the Web site procedures, art, editing, optimization, as well as the use of computer maintenance, Web site space domain name and so on. In these years of work, for the corporate web site to understand deeper level, especially in contact with SEO optimization, the overall structure of the site design has been in-depth understanding, and the use of good results. How should the website structure be designed for the Enterprise website optimization?

I. Website code structure

At present, most of the site code structure for div expression, content and style separation, so that the page structure is not deep, so that search engine spider read more fluent, and the old table structure has been basically replaced, because the table structure is too complex, not conducive to the current big environmental competition. div form of web site, according to the requirements of optimization, requires CSS sections to write CSS files, in order to invoke the form of CSS file, expressed in the Web page.

In addition, some sites also need some special effects to meet the customer's eyeball, is generally a JS or more advanced jquery with CSS style implementation, which requires that the JS Code section to form a separate JS file storage to call the form of JS file, in the Web page expression.

The above two sections require writing in the Meta section of the Web page as well.

In addition to these two aspects of the code, you need to be careful not to write in a framework, because search engines cannot read the contents of the frame.

II. website Title Structure

The title of the website, not only includes the homepage of the website, but the entire website faces the user's page, from the optimization angle, each page should have the separate title, with the content cooperate, in order to keep the content single, is the whole station's not repeatability.

Homepage Title structure: "Homepage to optimize the keyword"-"Enterprise name"

Column or category page title structure: "Column or Category name"-"Enterprise name"

Content page or product page title structure: "News title or product name"-"Enterprise name"

From the optimization point of view, the title is not just a page in the title bar can be visually visible to the users of the title, but also includes the role of optimization meta information, which is mainly the key words and description of the role, but also requires different settings. Keywords, description better understand, each page to do what keyword, what to use, but also need specific settings.

In general, if the site only need to optimize the home page, that will be the homepage keyword, description set clearly, the Enterprise page left blank does not write, to avoid and home competition. (Note: This is said to leave blank, refers to the content of the blank, that is, content= "", not even meta keyword, description does not appear, otherwise the page information is incomplete. )

If the site to consider the optimization effect want to better, that the best of the various pages are set the key words and description, in fact, this is more cumbersome to program design, of course, there are ways to solve, column page or category page, you can consider using column name or category name when the keyword, and description, if If you can't, you can be the same as the keyword. A content page or product page can be used as a keyword using a news title or product name to describe the first 80-100 words that can be used in the news or product description (the number is determined by itself).

Third, the homepage content structure of the website

Enterprise-type web site, generally speaking, the function is relatively simple, only the news and products or services to show the module, which is divided into two situations, one is mainly selling products, one is to provide services.

Service-oriented web site, the home page generally includes news listings, picture display, Enterprise introduction, and so on, product-oriented web site can be more than product Classification and product display module. For optimal consideration, it is recommended to have a link module, another can be set up a popular search, the key words alone to enhance the density of keywords, which has great benefits for optimization.

Some of the other details need to be tuned by the optimizer, such as the distribution of keywords, the writing of titles and descriptions ... The author suggests that in the enterprise introduction, the front as far as possible should be consistent with the description in order to achieve the unity of content.

In accordance with the above requirements of the site, and then optimize the set up SEO traces, will improve the overall competitiveness of the site, keyword competition is not strong, or even included will directly appear better rankings.

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