How to establish an international image with social responsibility in export-oriented SMEs

By the end of 2006, China has a total of 29.3 million small and medium-sized enterprises. In addition, media reports said, "China's industrial and commercial registration of small and medium enterprises accounted for the total number of enterprises in the country 99%, reached 2000多万家." "In a large number of documents can also see such a reference," according to the state Economic and Trade Commission of small and medium enterprises in the latest data statistics, the number of small and medium-sized enterprises in China is 11 million, the former deputy Director of national Economic and Trade Commission Zhigang has said that nearly two years of our small and medium-sized enterprises have The State Administration of industry and Commerce has also announced that the number of enterprises in China is 8 million, but the establishment of a social responsibility management system is a handful of enterprises.
Is it that only large enterprises or quality enterprises can promote social responsibility and that SMEs will be able to stay aloof from "inefficient"?
Qin Zhihui, deputy director of the National Development and Reform Commission SME Cooperation Coordination Center, said that small and medium-sized enterprises must not become the "blind zone" of social responsibility. At present, China's small and medium-sized enterprises and self-employed have more than 42.3 million households, small and medium-sized enterprises to create the final value of products and services accounted for about 60% of the gross domestic product, tax revenue accounted for 48.2% of the total. The basic characteristics of small and medium-sized enterprises and their position in the national economy, have decided that it is also the main responsibility of CSR, not dispensable "Supporting role."
The concept of corporate social responsibility in the international community is not uniformly defined, generally speaking, it includes the corresponding responsibility for the stakeholders in the various activities of the enterprise, as well as the responsibility for the external factors, such as donation and participation in social commonweal. However, in the actual operation of the import and export SMEs, on the one hand, the lack of awareness of corporate social responsibility, neglect how to establish corporate social responsibility to establish a positive social and moral requirements of the corporate public image and international image, on the other hand, there is a lack of special funds and talent, such as the establishment of the corresponding public relations department and the establishment of social responsibility and public image, into products, brands and corporate image building plans. Of course, the center of business is definitely to maximize profits as the goal, and health, positive and social ethical requirements of the corporate image can also bring intangible benefits for small and medium-sized enterprises.

So, is there a simpler and more effective approach? The author believes that there is an international business outsourcing service company called the time First (Timesfirst) is more clever.

Time First (Timesfirst) company mainly engaged in the content is to assist import and export enterprises for international marketing, international procurement and international sales. They know that the establishment of a corporate social responsibility image in line with international requirements is an important core competitiveness in the field of international trade. Overseas buyers in the global cooperation intention to make decisions, not only concerned about the strength of enterprises, prices and integrity, corporate social responsibility is also an extremely important link. So when building a social responsibility image that meets the demands of the international community, they put it in the height of strategic development to operate, to formulate relevant strategies, from the enterprise's values to corporate culture to form the code of all aspects of the construction of the corporate social responsibility of the imprint, the approach is worthy of our reference.

Method One: Actively join the International Trade Self-discipline Association, and help promote the concept of self-discipline in the industry.

The company's clients are not only small and medium-sized enterprises in China, but also a large proportion of overseas customers. As we all know, for international trade cooperation, the recognition and trust of partners is the first place, some enterprises are to put a large number of advertising on the international or Internet to promote, and this method does not apply to most enterprises. The company has joined some international industry self-regulation associations, such as the American Purchasing Association Anglo Purchasing Powering (APS), the American Purchasing Association, the International Outsourcing Association Analysys Outsourcing Centric, International opposition to the Unlicensed Commercial E-mail Association Coalition against Unsolicited Commercial Email (incorporated), the American Business Marketing Association Business Marketing (Association) way, The introduction of international advanced rules and self-discipline law, and through a number of activities actively to China's small and medium-sized enterprises actively promote these international rules and self-discipline regulations, set up a good, full of self-discipline and social responsibility in line with the international community's sense of corporate image.

Method II: The corporate social responsibility into the day-to-day activities of corporate culture.

In China, enterprises are aware of the importance of corporate culture, most entrepreneurs can talk about corporate culture, describe their company's social significance and future vision. In the reality of enterprise management, many small and medium-sized enterprises will be corporate culture and corporate culture activities limited to a number of slogans, slogans, or some of the leisure and entertainment activities. A very important part of corporate culture, is the corporate social responsibility, enterprise as a part of this society, its existence can bring to society what positive and positive significance, this is not limited to empty slogans and tax. Some state-owned enterprises or listed companies to spend hundreds of thousands of, millions of investment in social welfare undertakings, the starting point is good, but not for all enterprises. Time First (Timesfirst) the company's practice of another XI diameter, the company from the corporate cultural activities, the association hand local charity, money to work together to do some such as "social environmental protection from my start", "social mobilization and care for the elderly," the corporate culture of public welfare activities, the organization of employees to promote the cause of social protection, Up the mountain to pick up tourism, to love homes and lonely elderly and so on the series of activities, and the appropriate promotion, social and media praise such as the tide, not much money but to give good social benefits.

Method III: The establishment of Social Responsibility foundation, to help more enterprises to build social responsibility.

The first time to "for socially responsible enterprises to promote the global" for the purpose, in particular, set up by the vast number of export-oriented enterprise members of the Timesfirst Corporate Social Responsibility Foundation (Timesfirst Corporate Social responsibility), To provide CSR information and forum Interactive platform, the organization of the vast number of corporate members to participate in all types of CSR activities in China, and actively promote corporate social responsibility. The company has a wealth of professional knowledge of CSR, understand the domestic and foreign corporate social responsibility (CSR) The latest trends and trend analysis, and with many engaged in education, poverty alleviation, international development, environmental protection, animal protection and other areas of work of well-known domestic and foreign institutions to establish a good relationship of cooperation. The next plan of the Fund is to donate part of the enterprise's income to the public welfare undertakings with the reputation of the client company, and actively assist the small and medium enterprises to establish the international image of social responsibility. By joining the Timesfirst Corporate Social Responsibility Foundation, many export-oriented enterprises not only actively integrate into various social undertakings, but also establish a more positive corporate image, which makes it easier to obtain the favor of overseas professional purchasers.

At present, Chinese enterprises in and out of the process is facing the transformation and challenges, how to better match the international rules of the game? How to establish a corporate image that conforms to the requirements of the international community? It is worth our deep reflection. The future of Chinese manufacturing must be an insight into the rules of the international game, good use of rules to safeguard the interests of enterprises, to establish a corporate image in line with the international requirements of those enterprises.