How to get users to pay more attention to your site?

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"Trying to read a book while doing crossword puzzles? This is the reading and knowledge environment on the Internet. ”

In the book "Analysis: What the Internet has brought to our brains," Lasse Carl (Nicholas Carr) describes the changes in the use of the Internet to the human brain--it can affect our ability to remember or reduce our ability to understand.

What did you just say? Well, that's a reaction like this.

Although many people disagree with Nicholas Carl's point of view, it is important to study what he has written in the book.

The findings of his book Show:

• More and more links in web articles, which reduces the reader's ability to understand. This may be because readers are turning more attention to whether they can click on the links.

• The reader will not read the article carefully because it can be linked to another place by clicking it. Worse still, readers don't know and don't remember whether the link text is worth reading.

When watching CNN news reports, people found that many of the information did not appear in the title section, but need to slide to the bottom of the screen to get.

• Users use clicks instead of reading and finding answers. Finding the answers to the questions in the publication is much better than finding them on the web, through a study of participants.

So is the spread of web content too burdensome for readers? is the network message too long and too complex? Can visitors quickly find the information they need? How to attract users who are "just clicking instead of concentrating"?

Here are some tips to help you improve your site's attention:

Keep in mind that today users are less focused on online text. So to eliminate some of the design of interference, such as flash animation or scrolling text.

Make the most of the subtitle and the symbols in the text to help users navigate.

Use site navigation to make a shorter page of the information you want to express.

Make the link information more descriptive. Instead of "read more" and other guiding words to attract users to read.

Describe the content of the website with a familiar word, less formal tone.

Use concise words to point out the key, do not expect readers to be able to read a large length of text.

Pay attention to the use of adjectives, exaggerated statements, and some common expressions and proper nouns and terminology in the website.

Fully consider using video mode to express complex information in a Web page.