How to guide the spider to be able to focus on the search engines we need to collect

Abstract: The structure of the site has become a topic we often talk about, search engine spiders crawl the site, the use of the tree-shaped structure from the first page to the column, and then to the inside page. On the path of spiders crawling, how do we guide the Spiders to focus

The structure of the site has become a topic we often talk about, search engine spiders crawl the site, using the tree structure from the first page to the column, and then to the inside page. In the path of spiders crawling, we are how to guide the spider to focus on our need to search engine included, this is the key, the emphasis recommended, reasonable layout of the site is the rule of the layout.

One: Build a crawl path that makes spiders smoother

1: Eliminate the existence of 404 pages

404 of the existence let us through technical means can be faster response to the search engine this page is not there, but if the search engine in the process of crawling, often encounter 404 pages, will inevitably have a bad impact on the site. So we have to constantly check their own site construction, where there are 404 of pages, timely correction over, let search engines to recognize your site.

2: Eliminate dead link

Dead link As the name implies is that kind of nonexistent links, DNS does not resolve, no feedback to the search engine any information, such as 404,301 and so on, the site can not open a few days in the search engine performance on the dive, the same as your site in the presence of such links will inevitably affect your site, As SEO should often detect the site is not a dead link, and timely resolution.

3: As far as possible without flash

Flash has a lot of benefits, such as the production of exquisite animation, corporate propaganda and so on, we can see a lot of companies home is a flash, no other introduction links, which is very detrimental to search engine crawling practices, such a lot of sites, usually more common in the enterprise site. If it is not necessary to withdraw, for other, if it is a must, it must be in the page to import the internal structure of the site links, so that search engine spiders can crawl through the link to your entire site structure. Unless, of course, you don't want the search engine to include your site and show it to your customers.

4: If not necessary iframe

Now the search engine is still unable to track the information of the IFRAME, there is said that Google can track, but the test is still unable to track, unless you want to show the search engines do not need to track the content, otherwise do not use this tag to display your information.

These are some of the more common factors affecting the search engine crawling, more people can search for a look.

Second: Adjust the structure of the website

We can often see similar cases, such as:/url/column/Level two column/Level three column/four class column/... Multilevel columns, this seemingly no problem, substantially increased, the search engine links to the internal page of the opportunity, a higher level of leadership to know more than the next one or two of the staff, and then do not know the truth of the search engine is exactly the same, if not add more search engine to understand the ultimate page of the channel That must change this form, this kind of excellent examples many, we can look at some famous websites, see how they do it, is how to promote the site included, so that the final page of the site to display the search engine in time. Avoid soft wen suspected, here is not to cite examples, we can search for a look.

Usually, the column weight is higher than the content page, but in essence, the content page is the most important, it can directly reflect the content of the site page, more accurate positioning to the user's needs, content positioning to the user needs is very accurate.

1: Remove non-essential link Export

Whether the station outside the link or the station, delete these decentralized heavy links, such as many sites, the bottom of the page adds a lot of links, delete these things, on the one hand can reduce the power of decentralization, on the other hand can reduce the similarity of the page.

If necessary, but do not need to transfer weight, you can add nofollow in the label to prevent the transfer of weight, so you can focus on weight, to avoid the dispersion of weight.

2: Add more channels

For important, the page we can add more channels, this approach, some life site, product supply site used more, his advantage is to increase the ultimate page exposure, so that he has more opportunities to display in front of the search engine, to promote the Ultimate page included.

3: Reduce the bounce rate

As a user experience optimization staff, should pay more attention to the statistics of the data, see those pages bounce rate is high, why so high, is the source of traffic problems, or other problems, accurate analysis, and then the right remedy.

The weight of the site for a site's development is crucial, we can adjust the structure of the site, the user most want to understand the content of timely and accurate display to the user, search engine is also a member of the user, improve the user experience, to some extent also let search engines more pro-Lai your site.