How to make a site grow

There are a lot of interesting content in the website, but the traffic is very small. Have you ever had a similar situation? Content is the most important, but there are other factors that will affect the development of the site. Therefore, with rich content, you also need excellent design and marketing, so that your content value is the greatest embodiment.

After studying, you can get a deep understanding of these three aspects of Internet business and how to make a website grow up in our virtual age.

Content for the King

High-quality content will lead to a successful website. First of all, users have needs, they need to be moved, be entertained, by the content of material and products attracted. A nice background and a good special effect may help, but it's only an aid. The design of how to upgrade, also can not change the content of the King's facts, because information is the primary needs of readers.

When dealing with the content of the site, need to grasp the rhythm and collocation. After serving the readers, it is also necessary to provide them with fresh hot information and easy and interesting articles. Of course, these interesting things only attract enough audiences to generate value and profit. When we inject witty and humorous genes into the content, their stickiness and entertainment will go up a notch. At present, more profitable content is entertainment information, commentary and current politics. If possible, creating lists and topics appropriately can help you improve the stickiness of your content and generate profits. The top 10 list can often give readers instant attention to the dry goods on your site.

Designed for

Content for the king, the importance of design followed, like the King next to the Queen. There is no doubt that only kings and queens can rule the country. Regard your site as a country where content and design need to be elegantly and rationally paired together to show a perfect state. When the content is ready, the design with the content of the promotion effect, so the right way.

The necessity of website user experience is self-evident, so it is very necessary to improve the validity and design sense of the navigation of the website. Response-style web design is popular today, to ensure that the site is a reliable function of the key means to maintain users. Your site should be easy to browse, and not overly decorated, but also should do a good job site map, so that links to guide users easy access to the entire station. Get a user's temper to keep them.

In addition, in order to allow users to focus on the content of the site, you may choose the minimalist wind. To create a unique and memorable browsing experience, you can also use a jump color, unique artwork, and other postmodern elements. As long as the design style is unified without affecting content presentation, your site has done a good job of attracting and retaining users.

Marketing Prince

Now that you have met your parents, you should also look at the children. Content for the king, designed for, then marketing is the Prince. After the site has been successful for a long time, marketing is the third important component. Without marketing, your successes and highlights are not known to the public. In the process you can't get everyone's approval, you may encounter bumps, but if you do not, you will not be able to view the full picture of the project, but also can not create more profits.

Poor content + strong design + good marketing = ...

If your website design is exquisite and exquisite, the marketing is also comprehensive and in place, then you certainly can blockbuster. Users will hear your site from various sources, flock to it, and then stop because of its design. Then came the question. Because the content is poor, the viscosity of the website is insufficient, the user cannot obtain enough attractive content and go away successively. Gorgeous and beautiful pictures and designs are not enough to make up for the short panels on the content. Even if a user is left behind, they will ask you to improve the quality of your content.

Good content + Weak design + good marketing = ...

Good content is critical, but even so, it's not enough to be the top of your site. The combination of irksome content and brilliant marketing is hard to create-because of the lack of a key piece of good design.

The site needs to be precise enough to support the content. If the website design is not satisfactory, the effect is cheap, or the design and the content does not match, will cause the user to lose the trust to the website. High-quality design will show users the standardization of the site, presenting a quality experience, so that users understand the site's owner attaches great importance to the design of the site, and has been trying to make it attractive. If this is not possible, users will not be able to persist in browsing, even if the content is excellent.

Poor content + Weak design + good marketing = ...

If your content is rubbish and your website is poorly designed, no matter how hard you try to sell it, you won't get good results. There are some impulsive users or curious visitors coming in, but none of this can be scaled, let alone the goal of implementing XX million visits. You know, one of the keys to the success of Internet business is to maintain the "blood relationship" between yourself and the user at all times. In order to achieve this goal, you need to let your content and the king of the design with the marketing prince together, only hope.

A successful case of Trinity

With all three factors in order, you don't have to spend too much effort to get your site to create value for you. Take comedy website www.cracked.com as an example, this website has been famous for its humorous and controversial content, it stands out in the similar website with the help of reasonable design and marketing.

Cracked

Cracked has focused on quality content from the start, but it still needs to improve its website design, strengthen marketing to keep its site in the forefront, and make sure that the readership is getting bigger. Cracked in order to ensure the quality of the content, each author is their carefully selected, each content is based on their standards an article review. Perhaps readers will not appreciate every article on the site, but there are always a few articles that will bring the reader back again.

In the excellent design of the blessing, cracked adopted the most reasonable theme, improve the performance of the site content. White background and magazine typesetting make cracked a distinct personality without being aggressive. According to readers ' feedback, cracked upgraded the rules and layouts of the comment system and improved the quality of comments on the site. This is the site based on user feedback to enhance the system reliability of the typical case.

As for marketing, cracked a social networking site-sharing link on the left side of each article, making it possible for users to share their favorite articles with popular websites such as Facebook, Twitter and Reddit. The market is free, so that cracked's articles will be easily read and shared by millions of people.

How to achieve accurate content marketing

Cracked this case illustrates a problem, and it is important to have content to help you do marketing. The ideal situation is to communicate your content and ideas organically through linking, sharing, and distribution to achieve marketing results. This ideal situation does not necessarily apply to the fledgling web site.

If you want content to spread effectively, you need to be marketing from the start to the target audience. You need to focus on running a group of people from the start and make them a solid backup to help you spread your website and content organically. To do this, you need to do the first thing is to find the relevant Wang station exchange friend chain (pay can), do SEO.

You can also use more modern means to advertise. Instead of waiting for your fans to dig your story, let yourself talk about the day and night of your startup, just like Reddit and Facebook. If you can create a topic on your site and get people involved in it, users will naturally be interviewers about the rest of the site.

By understanding what makes the site develop and progress, now is your time to unite your "king", "Hou" and "Prince" and begin to cooperate. Tap into the potential of every aspect of your site and see what size it can grow to. With strong marketing and full design, the quality of the content you hoard on your site will eventually shine.

How to measure the success of your site

With the help of Google Analytics, you can clearly control the access situation of the site. If your site visits have not increased for a long time, your marketing efforts need to be improved. Ideally, the number of visits to the site can increase steadily over time. You can also measure the length of time a regular user stays on your site, and if most visitors prefer to stay on the site for a long time to read the article, you will have a great opportunity to have a large user base.

Finally, you can measure the value of your site's content by tracking the percentage of user comments and forwarding shares. If the site has a special comment section, then you may wish to pay more attention to its feedback whether the information is positive. If your site also has a forum, then you can focus on the content of the user post is a general discussion, valuable discussion, or other. As for the effect of outbound sharing, see how many users are social platforms from Facebook and Twitter. If your users and their friends like your site, then you can enjoy free marketing promotion!

Final recommendations

It is necessary to look at your website objectively, knowing your strengths and weaknesses will determine its future direction. Can the "King", "Hou" and "Prince" of your website work together? Who is the most successful in this three-digit site? Try to think of how these three meet and influence users on your site, and you can assume that your site lacks any of them, and think about what the results will be.

Always remember these three in your heart and you will find that you can look at marketing, understand design, and understand content in a new perspective. Next, try it!