How to make site optimization change from pain to happiness

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Now the development of the Internet has been to the actual application stage, it can be said that the Internet has entered the marketing of capillary blood hole. Have a good website you can top several salesman. The existence of search engines is subverting the traditional marketing model, a good ranking for a particular industry is related to the survival, or fish.

Here small series from improving the site search engine results ranked five aspects of the Exposition, the five aspects are: keywords and site content, links (outside the chain and the chain), web spiders, site down the right to handle methods, site maintenance.

Keywords and website content

Keywords are divided into the site title and long tail keywords two major parts. Where the site title is particularly important, so the site title of the writing and finalization must be closely related to the site content, to ensure the location of the main key, but also the combination of related keywords, but need to pay attention to the key word must not accumulate. At the same time in the production site, write a good website page description and Web page keywords, there will be unexpected results. It is important to note that most search engines now read the keywords in the Web page, reading the first paragraph of the page, most search engines do not currently support the Web page description.

Long tail keywords for the site visitors have an important feature: The visitor goal is clear. The popular saying is "one of the top two". Long tail keyword in the search results of the embodiment: the number of competition page is smaller, ranking extremely forward. So in the setting of long tail keyword, confirm with the site content closely related description, due to the word number of reasons, a page set of long tail keyword should not be too much, generally speaking, each page best 1 long tail keyword, the same site long tail keyword description not more than 5.

The content of a Web page is most important in any case, the same applies threemonths keyword, and for the long tail keyword more important, excellent web content will make search engine on the site's friendliness greatly improved, get a higher ranking of search engine rankings: Even the internet has been advocating "content for the king." This shows the content of the Web page for the importance of the site.

The content of the Web page should be optimized from the following aspects:

1. The title keyword description of the site, to achieve the title description and the unity of the content of the site. If the two inconsistencies will cause a search engine conflict, the result is the search engine to the site to do the right to deal with.

2. Navigation column and site content unification. Search engine intelligence level in the decision site when the basic and people's judgment is the same level, so the site column settings and the specific contents of the column to maintain a high degree of relevance to the site theme.

3. The content of originality for the site has a real significance, search engines like fresh site content, original exactly in line with this point, in fact, is the original content needs and topics to maintain a high degree of relevance.

Ii. links (external chain and inner chain)

Site links in the popular sense is external links, but as the site search engine optimization, site links include the chain and the chain, the two have different roles for site optimization is equally important.

1. Site External Links This article is referred to as outside the chain, the chain of popular said that is from other sites to enter the site's hyperlinks, the way there are text links, picture links, invisible links. The setting of the chain should pay attention to the relevance of the site, timeliness and quality. Chain correlation refers to: the link site and the content of the target site to be related. This can not only improve the probability of access to the target site, but also can increase the goodwill of search engines; Outside the chain is a prescription, the new increase in the weight of the link is higher, long-term stability of the link weight will be higher: do outside the chain to pay attention to quality, a often open site or search engine down the right site of the chain of discretion, otherwise may be "Sit Down" punishment. For the invisible link search engine does not advocate, or even against, perhaps search engine feel is "see not light things" reason.

2. Site internal links for short, within the chain is easy to ignore, but the internal chain for search engines is very important. The simple content of the largest role is to allow search spiders can traverse the entire site, but should also note that the array is not set, resulting in search spiders go, out. Excellent site generally have a site map, you can let the spider leisurely traverse the entire site: at the same time the site content between the use of the hyperlink density and keyword description is very reasonable. The use of the internal chain can improve the flow of web site conversion, increase the degree of adhesion to the site visitors.

3. As webmaster know, outside the chain of the site's ranking has a vital role. Outside the chain has high quality and low quality outside the chain of the difference. For example: In the weight of the site to publish the article is high quality outside the chain, and the use of software group of outside the chain is a low quality outside the chain. But we can not deny that the low quality of the chain on the site's optimization still has some effect, especially for some small competition keywords. This article is to share a practice validated the increase in the chain of methods, using high weight blog or forum tag to increase the chain. Use this method to increase the external chain of your Web site by posting posts or posts in a public blog or forum. However, when publishing articles or posts, whether the tag function is also set up? tag is the tag, public blog or forum on the tag have a special URL page to display, if an article set 5 labels, then there are 5 pages to display this article. Please note that the high weight of the blog or forum tag page will also be included in the search engine. To describe, first publish a blog post or forum posts, at the beginning of the article need to appear on the site of their own website (because in the tab only to intercept the first part of the article), and then set tag. Set to pay attention to the following 2 points: Set tag can not choose too popular words, to choose the basic will not be set by others tag, so as to ensure that in the label page your article can be in the first few, tag do not set too much, 5 or so can be.

Third, the network spider

The Web spider is the search engine reads the website information on the network server the workflow image description. Search Spiders crawl site information will be removed from the page content in the picture, multimedia, dynamic programs and other formats, leaving only the page text information as a Web page content. You can put the site of the search page in a page file, to ensure that spiders search the site's content to crawl the integrity and accuracy, so that the search engine better site positioning: while reducing the burden on the server.

If you want to screen spider web site information to crawl can modify the site of the Robots.txt file, specific methods this article no longer repeat.

The Internet spider's preferences should pay attention to the following points:

1. Web site construction Spiders love the tree-shaped, flat, reticulate structure. Tree construction: Home One Channel One article page: flat: From the first page to the content pages level incremental: NET: From the first page one channel pages one content page one's link to each other

Connected.

2. Web site URL Spiders love the long, easy URL, if it is a static URL to be as long as possible, so that spiders can identify, of course, can be made pseudo static better.

3. Website title: We want to write the title from home page, channel page, article page and so on multiple pages.

4. Do a good user experience: Search engine (engine) will often be pushed by the player to put the page behind, that is, your site is the more popular the higher the weight.

5. Write a good site NOFOLBW: increase the weight loss of the site.

6. There is no need to amend title. The description can be changed but not overly stacked keywords.

7. The weights of domestic space and foreign space are the same, although the speed is slightly better.

8.Flash, images and JavaScript are not readable by spiders, so these things are not included.

9. Bounce rate and Departure rate: The site's departure rate and the higher the rate of jump out of the site to show the more popular, this is also a search engine (searchengine) more attention.

10. The content of the coherence, in the content to pull out the relevant keywords will be thought to be cheating, the site will drop the right, more serious site will be k off.

Four, site down the right to deal with the method

The site is the right to drop the specific performance of a number of types, according to the extent of the right to fall can be divided into three levels: the first ranking drop, the second snapshot back, the ranking dropped significantly, the third level of the results of the page included 0

The first level to reduce the right measures to check the content of the Web page is copied seriously, change the original content of the site for the proportion of the entire site, and then observe a period of time. In this case, the judgment of the right to drop is more vague, whether the real right to fall also exist to judge misunderstanding, avoid the content of the site to exchange blood, because the search engine will have a buffer period to correct the problem.

The second level of the right to drop more obvious, the general cause is to modify the site title and outside the chain of problems. To modify the site title caused by the right to drop is also to observe the title of the change does not exist high repetition of the case can be appropriate to observe a period of time, generally in a relatively short time to return to normal: if the title of the modification has been optimized excessive and cheating suspicion, to timely correction to prevent further deterioration of the situation. Outside the chain of the problem caused by the right to be more covert, if there is a link to the site by the search engine down the right to deal with this site is also down the right, to promptly clean up the site's links.

The third level of the right to reduce the occurrence of the most we do not want to see the situation, is also the most difficult to handle the situation, caused by less than dozens of kinds of reasons, listed several common situations: the site is often not open, site title optimization over, virus, content plagiarism serious, server instability, there are illegal information. When the third drop of power, timely troubleshooting, be patient, adhere to update, original site content.

V. Site Daily Maintenance

In view of the above discussion, the site daily maintenance needs to do the following several points: Check the speed of the site to determine the stability of the server, if the server instability to consider replacement site space, check the stability of the chain, if the chain is often not open, or even the chain is down right, to do timely processing: site content of the original maintenance, In the update site content at the same time, to maintain the proportion of original content of the site, generally not less than 60%, special circumstances can appropriately improve the original proportion of the site.

In summary: Site optimization is a painful and happy thing, may feel that any theory here completely ineffective, because this process only see the results, the road to reach this result is N, perhaps we have not gone right. This is a practical topic, only respect search engines, search engines will like your site. This article by the website Space http://www.435dns.com to arrange publishes, reprint please specify