How to make the product quickly get Word-of-mouth? It's fun.

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How to make a product quick to get word of mouth? "Fun" is becoming a more and more product-trying way.

Zhangxiaolong, head of micro-trust, once said: "What is marketing?" A word is cool, two words is fun. Put the product out and if they use it for fun on Weibo, the product is right. Because fun is a kind of public opinion that can be spread by word of mouth, is an experience, function can not spread, but an experience is very easy to spread. ”

Looking back at Tencent's recent two-month quest to make products "interesting", some of the following features may be developed:

Make chatting interesting

Mobile QQ Colorful Bubbles

For users in the chat to provide personalized and fun experience is mobile phone QQ current breakthrough. The most successful in this round of exploration is the "colorful bubbles" function.

Users choose their favorite "colorful bubble" image, in the chat process with others, send information will be hosted in the personalized bubble. After two weeks on the line, more than 55 million users use it to dress up their chat scenes. Many users commented on the app Store to indicate their love for the feature.

According to mobile phone QQ team, colorful bubbles in addition to the display and voice animation function, the next will also be based on mining more features, such as the implementation of the characteristics of keywords and fixed lines of text more animation effect, so that the user's emotional expression is full of interest.

Micro-letter "aircraft war" game

Everyone did not expect, micro-letter in the introduction of the game Center function, unexpectedly will think of "flying" game to lead everyone to open the new version of the door.

Anecdotal rumors, the game is also a team of members cramming, chewing biscuits in a week to develop. But this kind of introduction new product function Way has achieved the result of double wins, not only lets the user understand the new edition characteristic, also lets the new edition in the release instantaneous lets "the airplane" the concept in the network explodes red.

Because of the use of traditional hand-painted style, and the type of nostalgia game, easy to start, the fun of the game has added a new version of the reputation of micro-credit products.

Make the interaction interesting

Mobile QQ down-Pull Refresh animation

The Drop-down refresh feature in mobile applications is not unfamiliar to users. In a social network, a Drop-down refresh action can fetch a new stream of information. Although this is commonly used in the action, but in the design is also relatively monotonous.

Mobile QQ Space launched the Drop-down refresh animation function hope that users in this interaction, get some unexpected interesting.

The user chooses the animation form the background, carries on the Drop-down movement, will see the background picture to produce some strong contrast and the contrast, produces the unexpected surprise. Like the birds that are bouncing off, the little fish they catch.

In addition to being interesting, this feature also provides space for commercial projects that can be implanted into popular movies, games, branding, etc.

Micro-Credit public number intelligent Recharge

Use the micro-letter public account "QQ recharge" to recharge the phone is a relatively fast way to recharge. Normal recharge all need to jump link to mobile phone access to the HTML5 page. But in some weak network environment, the Web page loading will be slow.

In order to allow users to recharge in a weak network environment. QQ recharge to the form of intelligent dialogue to help users complete recharge action, in addition to fast, but also let users in this intelligent interaction to realize the recharge of the fun.

For example, users to the account to send "charge", according to the process of dialogue prompts can be completed step-by-step operation. In the future, intelligent way or will also include voice recharge, gesture recharge, photo recharge and other more interesting ways.

Make the show interesting

Mobile Butler Creative Charging Screensavers

How to break the traditional way of information display, so that the new personalized display to convey the fun of creativity? Mobile Butler The iphone version extends interest to the rechargeable screensaver.

In order to change the previous charge of the dry display of residual electricity, charging time and other information. Mobile Butler offers three unique creative charging themes: greedy snakes, yellow ducks and night cities.

For example, the snake will circle around inside the battery and have a sense of a charge. When the user clicks Play, can enter the gluttonous snake game. Yellow duck theme, charging, blisters will emerge from the bottom, the more water, the yellow duck rose higher. With gravity sensors, water can also be adjusted with the user swinging the phone.

The team said that when users came home from work to recharge their phones, they wanted to see something relaxing and casual. Therefore, breaking the rigid side of tool application can make them also reflect the characteristics of product taste.

Watermark Camera Portrait Watermark

The watermark on the photo can not only be used to show the weather and location, but the most important thing is to use the photo recognition to convey the personalized interesting information reflected in the photo.

Tencent excellent image team will face technology applied to the watermark camera products. The use of background data accumulation and recognition function, analysis of the user's facial features can be a charm scoring, analysis of the image of the characters, you can calculate the smile score, analysis of the face of the photos, can automatically paste the mood elements of the facial features.

When the identified information is added to the picture with interesting text, the value of the portrait watermark makes it possible for an ordinary photograph to be a smile to others.

Make the game fun

Mobile phone QQ Game Party play

Friends meet, can only be lowered each other's head, each play their own mobile phone quiet? No, actually we can use the mobile phone to play together, relive the fun of playing together.

Party play provides a near-field matchmaking system based on LBS technology, which allows players to quickly and easily game together.

such as meal before dinner boring, a friend took out the mobile phone QQ game of the music module, the creation of a Texas poker game table, other friends will receive this message and enter the game venue. At the end of the game there are settlement statistics, big winners at a glance. The game module also provides common tools for parties, such as rolling dice, size, etc.

In the game using LBS technology, let virtual games into the real life, the interaction between friends have more selectivity.

The competition support system of micro-credit public account

How to organize competition activities on mobile phones to become easy to learn, easy to participate in, easy to spread? Micro-Credit public account "T-faction" Operation Development competition support system is working towards this goal.

Compared to the traditional answer contest, the T-School allows the contest information to be synchronized and timely, as well as the sharing of the answer results.

When participating in the answer, the user can see the number of people who have participated in the game, the answer will be completed, the corresponding performance medal, and the user's answer time and accuracy. The results of these competitions can also be shared by one key to the circle of friends.

If such systems are promoted, more fun games will be set up on the mobile side.