How to move the small and medium enterprises under mobile Internet

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At present, no one will deny that the mobile internet is another gold mine after the traditional internet, but how to successfully dig gold, especially for the vast number of small and medium-sized enterprises with very tight resources and funds, is a huge challenge. Both micro-mail and mobile apps, as well as mobile sites, are now one of the most popular ways for companies to embrace mobile internet.

Micro-mail is no doubt one of the hottest topics of the moment, whether it's industry, business or individuals who are keeping a close eye on micro-letters. From the ban on micro-credit marketing account, to the subscription number, service number division, to the later "fight against fake and shoddy goods sales promotion" behavior, "treatment induced sharing" behavior, and then to today's "to engage in marketing personal micro-signals to limit the number of contacts," are constantly triggered outside, In particular, the concerns and reactions of countless developers who are pinning their future on micro-letters. No one can see its future or make clear rules for it in advance. Facing the fast-changing mobile internet market, it is difficult for enterprises to accurately grasp the instability and uncertainty contained in the micro-letter.

For most small and medium-sized enterprises, the development of enterprise-independent app is also unnecessary. App production is not a simple business for the general enterprise, it needs to invest a lot of manpower, technology, time and money. In the promotion of use, independent enterprise app is difficult to directly find the entrance, and in the product homogeneity, the user will be "weak water 3,000 only take a scoop", the retention rate is also a big problem, at the same time, enterprises also need to spend human and material resources to manage maintenance, higher costs.

At present, the movement of the user's attention to the mobile end is irreversible, and the traffic at the mobile end is increasing rapidly. Many in the industry predict that by the end of 2014, mobile search will exceed the PC side. So, if you don't want to be dumped by mobile users and mobile search engines, you need to move your site first. However, the establishment of mobile web sites is not simply to move the site on the computer platform to the mobile terminal, because mobile terminal performance, Network load speed and stability and PC still exist some differences, enterprise mobile station must be simple interface, excellent interaction, simplified operation process, etc., to effectively enhance the user experience and satisfaction. At present, the domestic mobile construction station market, the main construction station tools including Sohu Express Station, Baidu Siteapp, Tencent wind chimes and so on.

For enterprises, how to integrate their mobile websites, micro-credit public accounts, apps and other mobile Internet applications to operate, centralized management, editing, publishing, and effective overall communication, in order to get better and faster development in the mobile internet age. Not limited to micro-letter platform or Baidu Search, Express station more open, free. Sohu Express support multi-screen adaptation, Mobile forum, a key generation app, electrical components such as the complete mobile web site solutions; Not long ago also achieved with the micro-trust public platform to get through, the webmaster can be directly through the background of the fast station micro-letter public account management, the introduction of the flow of replacement plug-ins, to participate in the promotion of the site to recommend each other, For the site to bring more browsing, at the same time the fast station has also implemented the app message push function, and the fast station to support the binding enterprise's independent domain name, to Sogou and other search engine friendliness, so as to form the overall face of enterprise promotion and maintenance, rather than just a single point of the outbreak.

The surge of mobile internet has brought new challenges to the management and marketing ability of enterprises. In the new environment, such as Sohu Fast station such mobile stronghold platform, is also the introduction of innovative products and functions to help many enterprises ride the mobile Internet, and only such an integrated mobile station solutions and continuous integration of mobile marketing services to help enterprises participate in the mobile market competition, Maximize the overall marketing effect, to help the enterprise mobile development.