How to run social media accounts

Once there was a fan of travel products asked me how to do marketing. I'm talking about running social media accounts. Let him feel do not know is that there is already so much, my chance there? The answer is yes! And this may be the only way in the limited resources!

Traveling in Spain, I give Spanish Chinese the largest life class public account: Spanish life pass team to share how to operate social media accounts, the content of the day and the past two years in the Johnson & Johnson, OPPO, Lenovo and other major companies training experience After reviewing, write down this series, I hope to be helpful to everyone.

Foreword: Since the media is a pseudo-proposition

The reason for using social media accounts instead of self-media accounts is to make people understand that today's countless heroes have been made in the media age, but there is no difference in the nature of the operation between personal and corporate brands. Although personal brand more personalized, corporate brands are also going to the development of personalization. How to centralize, all need to organize. Since the media people as long as there is an assistant, with the media broker, with the community customer service, and even have a special topic planning, media and traditional media, there is no difference; nothing more than the difference between operating platform and flexibility only. Organized from the media operation is the inevitable direction.

On the one hand, the benefits of organizing operations follow the general principle of social division of labor. That is, professional people dry professional thing. Such as Dingge article can also be written, but the typesetting did not feel, then you need a typesetter to do professional things. The second benefit is the ability to operate continuously. After all, no one is an iron man, there is no need to write an article all year long vacation.

However, there is a marked difference between the organization of the media and the traditional media. Productivity and the number of small series is not directly proportional relationship. People will only float in the air, operating accounts do not mean to be an original every day. When anyone has Wensu dried up, the daily commercialization of the creation of the original update is difficult to guarantee the quality. Team with a tacit understanding of 2 to 4 small team, fully authorized, catch hot, for the operation of an account is enough. Instead of spending more than one person running an account, it is better to have multiple smaller teams operating multiple accounts!

This series of articles will provide an overall analysis of how to successfully run a social media account!

Content is king

Content is king This sentence is an old saying, but can do the content is king is not easy thing. Attention economy, content is an important way to get attention. But today's content is not limited to articles, a paragraph of language, a picture, a secret gossip screenshots can become good content. Operate social media accounts to dare to switch between the various forms of content, playing cool Ye Hao, playing Ye Hao Ye, Se Meng sales can be. How High how to play, serious content have to play out of black humor.

Here are some examples

Immediacy

News is about timeliness, and social media is the same. Not much to say, take the case of the most popular to analyze. These days online crazy transmission of a certain star indecent video. Ding brother playing in Spain for the first time there are unscrupulous friends passed me, but also to discuss with me is not it. After I read it, I knew it was not, my friend still dubious. Suppose I was the first one to get this video. If Duncan did not practice frivolously and put it on social media, it would surely attract a lot of attention. But wait a minute, the user is actually concerned about the video itself, rather than your account. In addition, if Dingge hair on my personal microblogging, and my microblogging positioning contrary, but cause counter-productive. So this video is more suitable for issuing from the grassroots video account, get a win-win results. Dante Ge face of this timeliness of the content can do? You can send on the microblogging: "Just watched the 21S video, the hype is really unlimited," so express their point of view of the text, you can also send the point Meng selling ridicule : "The Internet has 21s video, but also insisted on the relationship with the X-star, I despise you boring people, do a good job. But if you have, I would like to say, passed to Ding Ge Copies! "My friends around even more absurd, and direct call in the circle of friends," XXX called the bed really ugly, "In short, this thing all the way to the hero, the Eight Immortals are in the consumer" real-time ", Dingge nothing dry Busy on holidays, of course, did not consume any hot spots in this incident, to bring their own attention.

A friend who had done something in the United Kingdom who had originally done this job, Ding quickly promoted the article "What is scarce resources in the age of white-hot Internet from the events of XX"? Although it was later harmonized, Loop around everywhere. This succeeded in consuming "immediacy," but it set the scene in which to interpret the professional image of social media.

Relevance

The last paragraph of the above example has actually come from the realm of relevance to the category. Imagine, assuming the title is: "How to look at the scarce resources of the Internet," and it is estimated that only a small group of people wait for the title. If the title is: see the scarce resources of the Internet from the event. Some people will point more, but certainly much worse than the original title, without him, the latter more immediate. So we can see in the attention period, a dry content of the article, no matter how good the writing, the wine is still afraid of alley deep. This is why it is important to constantly keep new bottles of used wine for the user's attention. Believe that Ding Ge, for 99% of readers, they simply do not care your point of view, most people consume content only once. So how to make content relevant to your professional social media accounts is what social media operations today should learn. Say a few more examples

Huang Gang - logistics and supply chain this micro-Bo account main content and logistics related. However, if the dry hair piece, it is estimated that the yellow brother to drink the northwest wind to go. He is a good player for relevance and everything can be related to logistics. Such as the jade rabbit on the moon, yellow brother on the microblogging ridicule: Rabbit on the moon, is to send the package to Chang'e sister! Look, this is a good grasp of the correlation.

Last year, there was a heavy rain in Beijing, and one citizen lost his way out of the window because of a car flameout. Lazy restaurant owner quickly responded on the microblogging issued: eat in the lazy restaurant, send a hammer, while supplies last. Although there is no doubt that consumer disasters, but still a good "relevance" of the case.

Speaking of relevance, Durex is a good player. Beijing rains, Durex had engaged in "do not have Durex home wet shoes," microblogging planning, forwarding tens of thousands of times. Wang Gongquan elope, Durex issued: elopement need three things: 1. Durex 2. Cash 3 elope with him (her).

3. fun sex

Today's Internet is a revelry era. The so-called winners have the world, if you do not sell Meng, not personality, will not put yourself down, it is difficult to operate a good social media account. Anything taller will need to help you pass it on, so the taller language does not work at all in the age of social media and will be scolded and run over. This is completely different from the eight-legged magazines published in the traditional media era.

For example, first of all, you have to learn to reeling language, know what is the most popular, tired tired do not love, unknown conspicuous, people difficult to demolish it? These 90 languages ​​just like the original 70 after we used the "crush" the same. But now looks like the crush has now completely Out, and even Dingge are often sister short sister long. Second, to be low-key, such as drying your own reeling look, want to claim to be Xiaobian, the more the more their shabby look drying. To learn black, such as dark boss, cursing him to go to the toilet without toilet paper, instant noodles without condiments to eat. Have to learn from the black, claiming that the second force is not impossible.

Of course, the language should be full of sense of humor and fun, I am here to a few Pham Van

Lynx underwear door incident, is generally released a Lynx double underwear sales data, the results of Jiangning Public Security Bureau questioned the accuracy of the data. On the map

CCTV Securities Information Channel executive editor and chief news commentator button new article called for the ban balance treasure. In response, Alipay wrote a God reply, microblogging original reads as follows:

Remember an unforgettable weekend

Finally weekend night, ready to sneak to see the long-awaited "hobbit 2". But just as I bounced downstairs to open Alipay Wallet ready to buy tickets, the boss called me. . .

Boss: Do you know? CCTV seems to say that today Yu-Bao impact on China's economy so that you can not afford to pay can not afford to pay room, you quickly see how else!

I: the boss I am ready to watch movies today, ah, you make it? This month I finally saved 80 revenue ready movie ah! You can not be so cruel ah!

Boss: oh so ah, then you just read the movie to write two sentences under the response, the number of positive balance call it.

I silently hung up the phone, suddenly feel that the whole people Sensen drops bad. In order to calm down the mood, I once again reviewed the benefits of hundreds of pieces of my more than six months and then into the cinema. . .

Well, after watching the movie I cry for a long time online search, and then while writing a few words to my weekend sadness:

1, the amount of drops of the mother hey! Boss you can find out and then scare me! Other teachers is CCTV - comment - on - members! Not CCTV ah! I also went to the video site search for a long time. . .

2, the teacher's article I read a long time did not read too understand [cry], culture is not high except my height in this life's greatest regret. . . But seeing the image of the vampire and the parasite or let me understand the analogy, the teacher means that the balance of the bank to make less money, the bank is very hard to live, it is not easy, I wipe teacher you can not funny? I checked In the first half of 2013, the total net profit-profit of 16 domestic listed banks reached 619.17 billion yuan, doubling the annual total to 1.2 trillion yuan, is not it all in China? There are hundreds of banks in total? I stroked my red scarf, rest assured.

3, the teacher you create it? You say Yu Bao influence the real economy to be banned, but you do not see the balance since the day I have to work hard even stronger motivation? Not because usually only eat two dishes every morning Now that I have changed my diet every day, it gives me a daily boost of at least a few bucks for the economy of our motherland!

4, the teacher said you can not increase the amount of salary Bao Bao, I can only say that you make a teacher? No amount of treasure before the boss really said I work is not active, raise a problem. Since I eat meatballs every day, work harder, the boss said I will soon be promoted to a raise, as the general manager, as CEO, to marry Bai Fumei (or enrolled professors ...), go On the peak of life! Think there is a little excited too!

5, the teacher you also mentioned the balance of treasure is 2% profit. Balance Plus treasure plus profit treasure, management fee is 0.3% a year, hosting fee is 0.08%, sales service fee is 0.25%, in addition there is no cost. I know my math is better than a Lynx [microblogging] so lost, so specifically with the calculator added several times, calculated result is 0.63% each time. Do not know 2% of the teacher is ye out of it?

I did not write a good boss, sleepy, sleep!

summary:

Today entered a fragmented era of rapid content generation and rapid consumption. Good content without too long, not tall, good content can be crazy in the Weibo and circle of friends, to help your account for attention. Have you thought about why the content of soul chicken soup and dick hands is so high? Because the chicken soup is short and pithy, it looks like everyone has "relevance," while the "bad taste" of dick hands goes beyond the norm.

Professional content is not lost because of the content of the civilian population, which is only a means to narrow the user. The Alipay cited in this article has a real-time storyteller, such as the latest movie The Hobbit. There are also correlations, such as using Alipay wallets to pay for movie tickets, and at the same time indicate that movie tickets are the money that Yuen Po has made to himself. There are also various self dwarfs and internet terms. However, this essay is tit-for-tat on the key issues and data without any delay. It does not undermine the power of a good essay in the age of social media. Times have changed, the reader has changed, the media have changed!