How to "search" the future from the mobile internet

In the past, we opened the first thing is to open the computer, now is waking up and eyes first touch mobile phone; where used to go to use a computer to search for maps, now is to open the mobile phone app let it navigate; before going to the mall to buy clothes to around run broken legs, now with a mobile phone search, you can immediately know where the lowest price ... Mobile Internet is changing our lives.

Mobile Internet subversion of traditional search habits

China Internet Network Information Center (CNNIC) shows that as of the end of December 2012, the size of China's internet users reached 564 million, a total of 50.9 million new netizens. Internet penetration was 42.1%, up 3.8% from the end of 2011. Mobile internet users on the scale of 420 million, up from the end of the last increase of about 64.4 million people, netizens use mobile phone access to the user ratio from the end of the 69.3% to 74.5%.

Pangu Search CEO Wang Hongyu says the number of mobile internet users worldwide is exploding. "2007 Global Mobile Internet users are 265 million, 2012 this number increased 7 times times, to 1.5 billion, far more than the development of desktop Internet." Last year app downloads were 60.1 billion times, and the number of mobile internet users has exceeded the number of desktop users. ”

The theme for "mobile search, and so you change the world" 2013 years of Pangu Search Cup mobile search innovation competition launched recently. The campaign aims to help students realize their creative dreams and inject innovation into the development of mobile search. In fact, in recent years, mobile search "Rivers and lakes" in the fierce fighting. Almost all search engines are in the field of mobile search, Baidu, 360, Google, Sogou, Pangu, instant, and so frequently, a mobile search engine market battle has begun.

Some data show that in 2011 to 2012, Chinese mobile internet users mobile phone online behavior, the search engine services accounted for up to 61.5%. At the same time, said the use of mobile search engines every day to account for 69.7% "mobile phone search usage rate second only to instant messaging, become the core business of mobile internet." What happens next? I believe you and I want to make more changes through mobile search. "Wang Hongyu said.

Wang Hongyu said that the potential of mobile search for huge commercial value, will soon be recognized by the market and enterprises, search in the mobile Internet, the role of the portal will be further reflected.

At the recent IT leaders ' summit, the Giants such as Robin Li and Ma have emerged to talk about the theme of "The value of the Web", and they are most concerned about the value of "mobile Internet". At the meeting, Li explained the mobile internet's "subversion" of traditional search habits in a specific case. "On the PC with Baidu search McDonald's, the first is the McDonald's website." Mobile phone search, people want to know the latest McDonald's which one, the telephone is what, can send out or even row not queue. Li believes that people are always underestimating the changes that the Internet and mobile internet have brought to their respective industries.

"We've been on the internet for more than 10 years, but we're still very excited when the mobile internet arrives," he said. Li also believes there are too many possibilities and opportunities in the mobile Internet arena.

Multiple exerting force to seize the market

Wang Hongyu that the value of mobile search in China has not yet been developed, many search services are moved directly from the desktop to the mobile phone, many search engine products, the user experience is not ideal.

Baidu, which dominates the search engine market on the PC side, is trying to redefine search in the mobile age. Semantic recognition, artificial intelligence, these are the new this year, Baidu history of the first Institute of "in-depth study" project of the main research direction, and this project by the Li personally responsible.

But Wang Hongyu that in the field of mobile Internet, everyone is at the same starting line. "This area has not yet formed a single big pattern, everyone in the use of their own advantages and strive to make some characteristics." If we want to emerge in this field, not only to achieve a certain level in the core technology, but also to mobile search targeted research and design innovation, to make the mobile search users of products, technology and product support to serve our users. ”

Pangu Search was jointly funded by Xinhua and China Mobile, February 22, 2011 officially online. With another "national team" Instant Search different, Pangu search focus is mobile search. Pangu Search currently has two clients: Pangu search the popular version and Pangu search fashion version.

China Mobile's huge user resources are the advantages of Pangu search. Wang Hongyu said Pangu search is working with China's mobile reading base to innovate in the mobile phone newspaper. At present, the new version of the mobile newspaper has been issued in Zhejiang province, including hot spots and other content, three-dimensional presentation of the Internet hotspot, such as users of the mobile newspaper in a news interest, you can enter any domain name can enter the Internet to get detailed reports. This model will be gradually promoted throughout the country.

"In the premise of ensuring user privacy, we will explore how to tap China Mobile's user resources and provide more attentive service." "Wang Hongyu said.

Exerting force campus is an important strategy of Pangu search, and also a part of its open platform test and promotion. Wang Hongyu said Pangu search will build an open platform to search technology as the basis for open API interface for Third-party developers, enterprise users.

Last year, Pangu Search has successfully hosted the first domestic innovation competition specifically for the mobile search field. In this tournament, thousands of university students participated in the submission of nearly 400 works. Among them, excellent award-winning works "University Food Generation" by Pangu Search company resources input, has entered the stage of product.

The mechanism of this innovation contest is to combine the ideological faction (product originality and design) with the action faction (product innovation operation), not only attach importance to the idea of innovation, but also pay attention to the implementation of the product operation, to the results of the implementation of the landing team's operational strength.

What the wearable smart device will bring

"Now the processing power of intelligent terminals has come to a level we cannot imagine." "Mobile phone manufacturers can easily come up with a mobile phone that is equivalent to a more high-end computer performance two years ago," said Huang, dean of China Mobile Group Research Institute.

What is the trend of the increasingly intelligent terminals to bring to the mobile internet? ' It's worth studying, ' he said.

Indeed, more than just mobile phones, more and more intelligent terminal devices are entering people's lives in incredible ways.

Pangu Search CTO Chenli lists the intelligent terminals that can equip people with different parts. "At present, human-computer interaction is primarily the interaction between mobile phones, but wearable devices greatly expand this space." "Chenli said.

For example, if you wear a smart watch, it will inform you that there is a new video, you can play the video through voice smart, and through the command, remote server, search the database for relevant information, while sharing to your friends.

A more typical example is Google's "expanding reality" spectacle, released in April 2012. This is a wearable device based on visual search technology. It has the same functionality as smartphones, with voice control, video calls and directions, surfing the Web, processing text messages and emails.

"In the mobile internet age, wearable equipment makes the product a part of the human body, making human-computer interaction ubiquitous." "Chenli said.

Visual search or the next tech breakout.

Expert analysis, mobile search and traditional search is the important difference is, from the text input into text, image, sound, body sense, position of the integrated input; the output becomes more natural, intelligent, and interactive, such as voice and graphics, because of the characteristics of mobile devices. At present, all kinds of mobile search technology is still exploring. At present, the Voice interaction technology has begun to mature, the application of voice interaction is already rich, voice search, voice input, voice navigation software, voice social software and many other applications have been more and more.

Over the past few years, Google has been adding new natural language search techniques to web search for mobile devices and Web pages. The current Google computer version of the voice search has been launched. Microsoft has also stepped up its efforts in voice search. At the end of February, Microsoft demonstrated Bing's new voice search capabilities. Even in the noisy environment of the scene, it is still able to quickly identify the input voice.

In addition to voice search, expert analysis of visual search will be another breakout point. "The randomness of visual search means satisfaction to consumers compared to language. "Mr. Chan thinks.

"For example, you take a bottle of red wine packaging, you can know its origin, year and other information, or you see a beautiful woman in the street dress is very attractive, you can be photographed to search where, at what price can buy." "It's all a new experience for visual search," he says.

Visual search applies to two-dimensional code labels, augmented reality and many other technologies. With the development of technology, it will reshape the consumer's search experience and purchase mode, and thus bring about the transformation of the business model, which has a very broad space to develop. "Chenli said.