How to select the key words for SMEs?

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Many small and medium-sized enterprises have been aware of the importance of building a website to promote the enterprise, a small number of enterprises have been related to optimization, so that the product or can provide services in search engines to get a better ranking. Guangzhou SEO optimization that the enterprise site regardless of the previous framework of the site, or is now to build the marketing-oriented site, keyword selection is crucial, especially the framework of the site, now do not want to spend the cost of transformation, but also pay attention to this point. The key words of choice must be related to one's own product or service. It's not only immoral but pointless to listen to the hype that attracts more traffic from irrelevant hot words.

The similarities and differences between Enterprise website and personal website Choice keyword.

Corporate website General Update frequency is not large, mainly to put the company's relevant information and enterprise product information, newer articles are less, do within the chain or from the article to get other keywords of the opportunity is not much, so the Enterprise keyword selection must be based on accurate user search behavior analysis, but also to have a high degree of precision, can be very good promotion conversion rate, such as customer search "Guangzhou photo Machine", from this word is very easy to know the intention of the searcher: to find the photo machine manufacturers, if the ranking by the front, then can be transformed.

and personal website, in order to attract, the article will be updated frequently, the article involves the related keyword or the label will be many, for example Guangzhou seo-seo data Station (www.shoujb.com), the key word is "Guangzhou seo,seo course" and so on, but the article relates to the tag, the text is each aspect, And almost daily updates, through the search engine to my site there are a lot. But there are also search and my topic irrelevant keywords also to my site, and sometimes some of my article content for searchers can also provide reference.

Second, the enterprise site selection of the principle of keywords.

1. Keywords must be relevant to an enterprise product or service.

This is a lot of people feel ridiculous, it seems that everyone knows this is very important, but the reality of many enterprises in order to attract the flow of some of the search for a large number of keywords, and even added relevant content, so that almost no effect, but also affect the status of the search engine.

2. Keywords should not be too cold.

What is cold? is in Baidu, in Google is almost no one search, or a year only dozens of of the search volume. Understand the keyword search volume, you can go to the "Google keyword Tool" or "Baidu index." But it's easy to choose a "cold" keyword to get a good ranking. But the introduction of the user will be small, do not use the company name for the main keywords, almost no one search your company name, even if you have a certain brand awareness, SEO purpose is to let people who do not know the company and products into customers.

3. Analyze the user's search intent.

The user's thinking mode is different from the enterprise's mode of thinking, to get the user's pro-Lai, we must stand in the user's point of view to consider the problem. For example, users want to buy photo machine in Guangzhou, users may have "Guangzhou which company to buy the best photo machine?" Guangzhou Composition Co., Ltd. ", in the analysis of user intentions, according to what the enterprise can provide to customers, combined with user needs and search habits to select keywords.

Select specific keywords.

We also have a point to choose when selecting keywords, is to avoid the broad meaning of the general words as the main keyword, but according to your business or product categories, as far as possible to select specific words. For example, is specialized in SEO site optimization, a single choice of "SEO" as a keyword did not choose "SEO site Optimization" good.

Some people will ask, since "SEO" is a collection of nouns, covers the "SEO site optimization" and other services, why not? We search inside Baidu, from the SERP can see advantages and disadvantages, because the future service will be more professional development.

Choose a longer keyword, a large number of application keywords long tail.

and query information as far as possible to use the original form of the word in contrast, in the submission of the site we'd better use the word longer form, such as the "SEO site optimization", try not to choose "SEO." Because in search engine support word multiple form or word query, choose "SEO site Optimization" To ensure that your Web page in the "SEO site optimization" and "SEO" search, can get the opportunity to be retrieved, this is the matching and participle of the application.

Don't forget the misspelled words.

A lot of articles on how to choose keywords are specifically referred to the wrong spelling of words. The theory is that some words are often misspelled by the user, considering the common people will not use typos as their goal keyword, so if you find the smart trick, to the wrong spelling words to optimize your Web page, then once encountered the user again with this typo to search, you will be high, stand tall in the forefront of search results! This method is not worth recommending, because it is very contingency.

Competitor keyword Reference.

After the analysis of their own keywords, combined with the keywords used by competitors to see if they have omitted some words, and then to improve the program.

Analyze user search behavior.

What keywords a potential customer will use when searching for your product this can get feedback from a wide range of resources, including from your customers, suppliers, brand managers, and sales staff.

This article comes from the Chinese health website long Personal essay.