How to select the target keywords and the definition of the website column name (II.)

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In the last article, I have a description of how to judge the key words and how to judge the competitiveness of keywords, today we say in the understanding of the keyword competition, how to select the target keyword of their own site.

First of all, it is simple to say that the selection of these keywords several principles:

1, the keyword must have a certain amount of search. In fact, this is very good understanding, only this keyword has a certain amount of search, when we will this keyword to achieve the search results in front of the meaning, if the word is not what amount, even if you are easy to do it in front, then how, or not for you to create what value. Therefore, the word has a certain amount of search is the premise of the choice of words. and the exact number of search quantity is a word worth operating, this is a vague question, mainly depends on your needs and operational capabilities, generally speaking, Baidu index in two hundred or three hundred words, the choice of time to be cautious, because you may not operate easily and do not have great significance. How to judge the specific index, you can refer to the previous article.

2, the keyword competition degree is general. This is not difficult to understand, can not let you choose the word competition is too strong, some words although the search volume is not very big, but the competition is very strong, you have to pay attention to, choose such a word, you can say that you are a little more than worth the candle. In particular, the resources at hand is not very rich novice webmaster, but also very careful choice of keywords, you can do a three months or a shorter time to do the forefront of the keywords than you choose a year is not a chance to do the forefront but the search volume is very big word effect is much better, and this will increase your confidence, you know, confidence is very important oh.

3, there are related long tail keywords. In fact, this is not accurate, but let's understand. In other words, you choose the word, can not be isolated, can not find the relevant words, it is best to find a few search volume similar and meaning related keywords, so you can easily set up, and determine the site's columns.

With these prerequisites, we start to choose the word, at the same time, to set the site of the column, that is, the relevant keywords:

1, repeatedly check the keywords you want to do the competition, for example, you want to do "virtual host", but it is likely that you will not end up with the word "virtual host" as the site's target keyword, because it is almost a thing can not be done. Join you finally feel the "virtual host Agent" The word is good, and selected, then, you have to check again to find out how the word competition, but also to see the key words related keywords, can on this basis easier to set the site of the column.

2, check the relevant key words, set column. Site column, preferably should be the site's relevant keywords, so that can play a mutually reinforcing role. Of course, we can not completely use the Auxiliary keyword to do site columns, to make appropriate adjustments. Generally speaking, the site should have four or five columns (for the content of the site), that is, four or five related keywords. For example, the keyword you choose is "virtual Host", then your site can be considered: "Free virtual host", "Overseas virtual host", "United States Virtual Host", "Free virtual host", "Universal virtual Host" and so on, of course, this is only one example, specific circumstances specific analysis.

3, should not set the secondary column. If you want to set a secondary column, this is a question worth thinking about, but my suggestion is that for the new station, it is best not to have subordinate columns. Because in general, your site content page will be stored in the last level of the folder in the column, if your subordinate columns too much, it is bound to greatly increase the depth of the column, the impact of content included.

Related reading: How to judge the competitive degree of keywords and the correct choice of keywords (a).

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