How to set up the right SEO thinking map better operation of the Web site

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Now many small and medium-sized enterprises have started to do the site, but we found that many times some sites are a person in operation, in such cases. How do we build a correct SEO thinking to run the site that. For the team to run a website how do we do a good SEO thinking, to do a good job planning to run a website that.

Then I today from two aspects to start to tell you this aspect, one is to do a new site how do we do a SEO thinking of the Guide map, have a clear idea to do a website. The two is how we go to the layout of the work we want to do, planning a good SEO process. Let our website continue to grow and operate.

First, the new station how to build SEO thinking Map

(1) New station establishment, first we have to understand you do the site of this industry

To do a good job of the site, we first need to understand the industry, from the ground of the company's various departments familiar with your product or service process, we only know these processes to better understand how to promote your company and business or products. Because this is fundamental. When we know our company is not enough. We also need to learn from the customer service department, the business unit, what the current online users think of our company, and what are the characteristics of the existing users. These need to be familiar.

When we are familiar with these things from our company, we need to understand the Internet search engine (Baidu, 360 search, Google, etc.) on the existing sites and information. Make a judgment. It's time to do those things. There is no advantage in having those content to do it again. There can be through microblogging, forums, business-to-business can go to understand the industry. And then make an analysis

(2) When we are ready, down is based on information design sketches, judgments

To do the site first we analyze information, and then first of all we determine what kind of site to do, is the blog site, forum site, mall site, Dream Business Station, industry portal or picture site and so on. Find a suitable industry and in this industry will not be too outrageous, but can be differentiated, to help the user better.

The following is based on our choice of procedures, planning the layout of the home page sketch planning, design the effect of the map. Site navigation is the process of including our target word. And how our headlines are drawn up. Make a plan.

(3) Select the program to do the site process, do the site we need to determine which program is suitable for our website, how to choose the template.

When these templates do not conform to our user experience. We need to know which programs are suitable for optimization. Which is not conducive to optimization. For example, JS, Flhash and so on programs are not conducive to optimization. Of course, there are some basics for optimization, such as 404 pages. Then 404 pages how to design so that users understand the simple, but also intentionally come to our website. 301 domain redirection, pseudo static and so on settings. In short, this process is not only to consider after the convenience of users to read. More important is to make the site suitable for optimization. Do SEO.

(4) Mining keywords, participle. Then make participle according to your industry and company characteristics. Separate out those are the target words, those are our long tail words, do the content layout of our home page, installed on our Baidu statistical tools. This is to promote the knowledge of the service value of our website, loading statistical tools. Is that we are going to start doing SEO optimization data analysis preparation.

Second, the operation phase: Content update, outside the chain construction, data analysis, adjust the revision

This is also the fifth bar to establish the first Indosasa. It is also the work of our website operation. Plan the stage of the website operation process.

(1) Content update, need to constantly find search engine changes as well as your industry changes, according to search engine Baidu know, stick, library, etc. this keyword update quantity to determine your update quantity. You can go to see the entrepreneur Li Meng blog Inside the article, the site after the construction of how to update the content.

(2) Outside the chain promotion: a website construction is necessary to do outside the chain, the reason is to attract spiders to crawl well. Of course, outside the chain also contains links. But what's important is that two points meet the user experience and the users will click. When we do these things we need to increase. The network marketing process, the network marketing is to our brand word, the target word one flow encirclement and suppression platform encirclement and suppression. This is the key to our increased flow. is also the key to forming influence on the Internet. For example, SEO Research Center through the official network to win the rankings, but also did QQ group, external promotion and so on. The climate is formed on the Internet.

(3) data analysis, a good website operation. Can not be separated from data analysis. Because the data analysis is to judge your site traffic value is not normal, users to visit your site how long, how many pages visited, and the page user clicks can be observed through Baidu statistics to observe the data. When we have this data we can also analyze it. Specifically, you can learn this by Li Meng blog Baidu Statistics.

(4) website revision, fine-tuning. The purpose of the data analysis is to make some adjustments when we observe the data is not normal. It needs to be through Baidu statistical data combined with search engine information and company situation to adjust the site. So that the site users more like. Better ranked in search engines.

Of course, we will also find some time the site will also appear some new features. These need to be perfected. The above is a thought process that we need to master to run a website from the base to the advanced operation process. is also the future operation of the site need to master. So when we want to do such a person in charge. Without the ability. can choose a training organization to learn SEO technology, thinking. SEO Research Center is from the foundation station, sketch design to the operation of the website to start a study, you can participate. Of course we know this, and we've also found that a site operation is sometimes a team operation. So how to lead the management team, how to do a good job distribution of staff is also critical. At the same time a site if you are operating alone, you need a business plan.

This will require the search engine content updates and industry to determine the daily outside the chain of people and content to update the work of personnel. and individual work plans. The need for programming personnel through the cycle of the Web site. To do our job. Plan how many people you need to monitor your data by the amount of traffic you have per day and the size of your site. How much data you need to monitor every day.

Of course, this work arrangement, mainly according to your site size, personnel to do the planning. This thinking is based mainly on time.