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Do SEO most want to see the top of the list of things we have risen, but the industry is brutal, only in front of the site to obtain traffic and transformation. SEO also follows the "28 principle", ranked in the top 20 sites monopolized 80% industry traffic. When a Web site keyword into the top 20, that means we got into the top three tickets, then in the end how should we operate to let the site get the top three of the golden seat? Through some of my experience to explain.
Want to enter the top three of the site rankings, combined mainly through the following two major areas to promote:
First, the title to the customer to bring trust.
The title is like a person's name, although the name is only a person's code, but we often through a person's name to roughly judge a person's character, such as a person named Zhang Hu, we may associate with this person grow tall and strong, body solid. So with their own site to set the title is also the case, we should combine their own advantages and characteristics to consider. If the level of trust in the title setting is not high, then the likelihood that the customer clicks is small. For example, the following figure:
The above is a breast enhancement website, the title all shows is the breast enhancement content, but the company name or the website name is in where? A website that does not even have the name, we will think is the cheater website? So this must arouse our attention.
Second, the title words do not exceed 32 words.
Many of us like to write a lot of keywords on the title of our website, which can not show all the titles, which is very affecting the user experience. More serious is that many sites put the brand words in the end, directly leading to brand words can not be displayed. We set the purpose of brand words is to let customers remember our brand, the next possible customer directly search our brand to enter our website, even if our site is down the right, we will still have old customers to bring traffic. And the title too long will affect the aesthetic, concise title more popular with users. You can look at the following comparison chart:
Which of the above two websites do you prefer? Here we can use the Chinese proverb to illustrate the question of the length of the title: less, more confusion. The title is too long to disperse the weight, will eventually lead to a word ranking can not do it. If only a few words are targeted, they will have a more competitive advantage.
Third, the title of the key words between the best correlation.
This concept may be a lot of SEO did not realize that a good title between the key words are mutually reinforcing role, in order to more clearly illustrate this point, I would also to illustrate:
For example, users in Baidu search sprinkler, the site's several key words are related, such as the search sprinkler video, sprinkler prices, sprinkler pictures of these three words, may be the user's concern, and the following figure:
In the title of the sprinkler and garbage trucks, fire engines do not have direct contact, want to search for sprinkler customers, fire engines and garbage trucks are not interested in, and therefore have an exclusionary. So the professional website is very important, this is the reason that now monopoly station exists.
To sum up, the title of the setting and importance of everyone should have a better understanding, hope to be able to bring help. But a bit of a reminder is that if your site does not enter the top 20, this practice may not work because there are no 618.html "> Users voting." Only your customers with your site to bring clicks, to reflect the charm of the title. In this wish A5 's small partners early to do the top 20.
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