How to troubleshoot the causes of the sudden drop in the site keyword rankings

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Many SEO workers may have done a lot of cases, will encounter this situation, not easy to do up the ranking overnight fell off, a time to touch the mind, do not know which part of the problem, from where to start to redo up. Encountered this situation do not panic, the site was a drop in K or ranking has its specific reasons, this article with the author to do a case to analyze, detailed introduction of the author himself is how one by one analysis of the reasons for the decline of the site rankings.

First of all, let me introduce the general situation of this station I run.

Shenyang moving net this year July end of the line, after two months of efforts, the hot word "Shenyang moving" and common words "Shenyang Moving company Phone" are ranked in the Baidu home page. October 24, according to the superior instructions to modify the title, the results of the ranking fell to 10 pages away. November end of the site's main keyword rankings climbed again to the home page. (The image below is a screenshot of the site found on the Cnzz tool before the October 24 revision)

December 2 Morning a check, in addition to not hot words are still in the home page, other long tail words and hot words are ranked off, really need to carefully investigate the reason! Find the reason, because yesterday has always been ranked a trend of rising and stable this situation for more than a week, so the elimination of a week before the optimization action may cause adverse effects, The problem should be in this week, I mainly from the following aspects to troubleshoot:

1. Server

Server situation: I've got a monitor, monitor the server situation, in addition to 11.24 days in the early morning two downtime, has been very stable.

Exclusion reason: Last week's downtime in this week did not occur again, and the impact of 11.24 days has been eliminated in this week, and the rankings to achieve a very stable state, so the server factor is basically excluded.

2. Links

Friend chain situation: In the last month 10.24 days after changing the title, due to the ranking decline, Baidu weight from 2 to 0, removed a few think server visit particularly slow friend chain, basically no more, and few people are willing to add.

Exclusion reasons: This situation lasted one months, the ranking returned to the first page and the second page, the recent no new chain of friends increased, ranking is also a stable rise, therefore, the exclusion is caused by the You You chain.

3. Content

Content: Our station has been to maintain a daily update in more than five or six, and often I will send some pure original articles, through the investigation of the original article effect is not covered, can improve the quality of the site does not say, even the whole station included in the amount of the increase.

Exclude reason: Although there are some articles edited by the reprint, but has always been the use of reprint + original combination of ways, so can be excluded.

4. Outer chain

Outside the chain: has always been the use of white hat way: blogs, forums, classification stations.

Exclude the reason: Never use the garbage software group, and the chain is also relatively stable, the number of the chain is included in the quantity of this stable. Excluded therefore.

5. Website structure:

Website structure: Since last month 10.24 modified title, because the rank is affected, 10.24-11.29 day has not changed. And so on suddenly remembered, the manager yesterday asked the "member list" never scroll to the function of scrolling, has let the program changes, the tacit has been changed? Refresh the site A look, sure enough to change the finished, alas, said to change the end told me. It seems that the company did not notify me.

Find out why! is the home site part of the structure of the changes caused by the ranking instability slipped! In addition to structural changes, because the original is rolling function, scrolling has more than 60 member units, but now changed to not scroll, the home page left 10 member units, the number of words are also less ah, Through the query tool to get the density of the keyword has also changed, no wonder Baidu eldest brother!

The problem has been found, it seems that the site itself to modify the cause, the reason found, I would like to upgrade the site ranking is to persevere in the optimization of the slow to do on the line. Well, the ranking of the decline factor of the work has also been shared, I hope to experience and have not experienced friends enthusiastically speak or Pat, sister here waiting. There is a hero there is no good way to go up quickly can also give little sister a recruit Ah!

This article by the Shenyang moving net http://www.banjia.tv Administrator 465303997 Original, reprint please specify the source!