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Site upgrades are countless seoer helpless, and with do not want to change but upgrade site and can not get the full development of the mood, the author has to have to upgrade the site, but the author may encounter upgrade did not receive their expected effect, on the contrary is the snapshot stagnation, ranking continuously reduced, included continuously reduced, In the face of this situation, the author should also upgrade the site? As a four-year seoer to optimize the industry, I suggest that the site should be upgraded when the situation is not sufficiently advanced, but only when the details are handled well in the upgrade can the impact of the upgrade be minimized.
Site core key areas do not change arbitrarily
Site in the upgrade when title as far as possible do not change, I think the site keyword and description can be a little change, but the title I think must not disorderly change, title is a site's core key. If the authors change title, then the overall weight of the site will also be reduced. If you really need to change the site title, can take a small change in the way to point and face, that is, one months to change a few words each time, the author in the steady change of the site's title, the purpose is to prevent the site of large-scale upgrades directly by the search engine to give up the search, the author slowly change, Let the search engine have a phase of adaptation, so that the site is not because of the sudden change of title and attract unnecessary impact.
Handling of URL addresses
When the site is upgraded, the URL address must try not to produce changes, URL address is a site included in the logo, if the site is upgraded to affect the site URL, then the next search engine for your site updates will occur when the data conflict, resulting in the collection are withdrawn, So the author in the site to upgrade when possible to retain the previous URL address, the author suggested that in the upgrade when the address of these links in a column, and then locked, do not because there are duplicate pages, resulting in unnecessary losses
Simplified site structure and code
Site upgrade as far as possible after the framework to show as simple and generous, if the site before the upgrade is complicated code and a multi-column frame structure, then the author in the upgrade as far as possible the site's structure and code simplification, through the generous simple drive search engine spider crawling, Let simple but valuable content by search engine spiders crawl to, the site from complex to simple the biggest advantage is conducive to the site's overall optimization and the future development of the site, but in the upgrade should also pay attention to the framework of spiders, do not ignore the site as a whole, The author in each path should establish the corresponding link to ensure that spiders can complete the site's full crawl.
Site upgrades for the Internet industry to enter the seoer is more common things, but do not think that the upgrade to the site does not have a little impact, in fact, as long as the site's structure and code changes, the search engine will determine your site has changed, but there are some changes you do not find it, What the author can do as a seoer is to be in the promotion of the user experience and search engine friendly direction, this is the core idea of the upgrade. This article by the giant Towel gourd Water website http://www.siguashui.cc/Original, reprint please retain the source.