How to use good URL standardization to improve the site keyword ranking

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I wonder if you have noticed a problem, many master Webmaster site keyword Rankings are often not only ranked the forefront and more evenly, and their own site occasionally have a keyword ranking is good, other keyword rankings are not very ideal, many times we may be the cause of this phenomenon to the keyword optimization of the asymmetry, Or because of the optimization of the external chain caused by different emphases, but may also ignore a more important reason: Do not do a good job URL standardization!

For many and I like 7474.html "> Grassroots webmaster, at the outset, perhaps because of SEO knowledge is relatively broad, it will inevitably ignore the standardization of URLs, below we mainly from the following three questions to summarize how to do a good job URL standardization. First what is URL normalization? The second URL is not standardized problems, third, how to do a good job of URL standardization.

What is URL normalization

URL Normalization is a relative concept that refers to the process by which search engines pick the best URL URLs as real URLs. We illustrate the following with practical examples: for example, a website has two URLs, although these two URLs point to a certain site, but for the search engine, these two URLs are different, search engine how to determine which URL is your site, this is based on the usual outside the chain, The degree of bias to determine the webmaster, that is, which use the number of times the search engine will identify the URL as the standard URL for the site.

URL non-standardized issues

We started to mention a lot of Web site keyword ranking is not uniform, some may enter the home page, and some may also be in the 100 outside, this time is to see whether the URL is not standardized, the biggest problem is that the URL is not standardized the site is the weight of the keyword is dispersed, And that leads to a big difference in keyword rankings. Another point a friend may not notice, that is, the long tail of the site to the keyword URL standardization. If the site's main keyword is the thousand Fang Hui strong lean leg oil, since the site is as the main keyword, then in any article, we should avoid this keyword as the article's keyword,

How to do URL standardization

Resolution due to multiple URLs caused by the site URL non-standard problem, you can use 301 Redirect to solve the problem, because the long tail keyword to bring the URL non-standard issues, the site's main keywords and long tail keyword URLs do a good job, always avoid the use of fixed URLs. For example: The website of an article http://www.qianfanghui.org/post/215.html, I want to do the long tail keyword is thousand aromatic sinks essential oil effect, OK this after, Always tell the search engine 215.html corresponds to the thousand aromatic sinks essential oil effect, in any article in the website of the thousand aromatic oil effect, can use this as a chain connection, but even the 222.html appeared in the thousand aromatic oil effect, in other articles appear in the word also do not use 222. HTML links so that URLs are not standardized.