How to use soft text to do long tail keyword ranking

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Most stationmaster have already obvious feeling obtains, now do SEO already more and more difficult, some of the original use of a good outside the chain of resources, the weight of more and more low, more and more unsatisfactory outside the chain, do the natural ranking difficult to do the natural ranking of hot words more difficult, so again obsessed dead in the hot word heap is not wise, for small stationmaster, The long tail market is the rational way of development. And the soft text is a good long tail keyword carrier. Today on the combination of my many years of soft marketing experience, and you share your experiences.

How to choose long Tail keywords?

(1) The long tail word is not necessarily a phrase, it can also be a short sentence, or a

Many owners of the Yuchangyu word understanding there is a misunderstanding, that the long tail of the word is only a supplement to the use of the phrase, and then long is only a word, in fact, the long tail Word can be a short sentence, or even can be a sentences. The user's search habits are all kinds of strange, now the internet is flooded with rubbish information, users in order to accurately obtain the desired results, often with more accurate, longer search terms to search. For example, a medical website to promote the use of a key word: "Breast cancer", many customers will search for "breast cancer symptoms", many customers will search "early symptoms of breast cancer", there are many customers will search "the initial symptoms of breast cancer?" The long tail of these questions is also very high search volume, but also easy to optimize, so we in the analysis of keywords should not only be limited to a number of short words and phrases, should be fully in-depth excavation, as far as possible to extend the long tail category, the user needs all sorts of strange, there will be a long tail search place.

(2) More choice of the long tail words of interrogative patterns

We also found that search engine very like the question and answer class of the site, and questions and answers class title articles, these content is very high, so in the choice of long tail can be around the customer for products and services consulting questions to expand, choose some interrogative sentence of long tail words as soft text title.

(3) Analysis of Customer search psychology, choose those with the conversion rate of long tail words

We often analyze keywords only to see the heat, but do not see the key words can bring the conversion rate, do the final goal of keyword ranking is to sell, not just for the flow, so in the choice of keywords is particularly important, should select those with the intention to convert the key words to do, such as "Hangzhou bearing manufacturers" is far more than " The working principle of the bearing "the purchase intention of this kind of word is stronger, the conversion rate is high."

The layout of the long tail keyword in the soft text

(1) Place the long tail word in the title of the article as the title of the article. Such a collection of articles, the whole long tail keyword is included, and the original soft title ranking will generally be compared to the long tail of the word ranking played a very good effect of the booster. For example, the long tail word is "what is the initial symptom of breast cancer?" Then direct the long tail as the title of the article.

(2) The density of the long tail keyword in the article. Long tail interrogative words not only appear in the title, in the body should also do the density, but should be combined with the context of the article natural integration, not blunt chaos. For example, the soft text headline is "What is the initial symptom of breast cancer?", after entering the text, the first paragraph to mention, for example, "many patients are very concerned about the initial symptoms of breast cancer?" What are the initial symptoms of breast cancer?, in the body and then skillfully into the end of the article, and then put a sentence: " The above is XX doctor for the patient to answer the initial symptom of breast cancer is what content ", this long tail word completes the work with thick."

Third, the soft text should be completely original

Now the puppet original trick has no longer fooled the smart Baidu Spider, false original collection rate is also getting lower and higher, only high-quality original article will get Baidu favor, do not for the sake of easy and hasty pseudo original, articles can not be included in one day to create 100 articles also useless. So Ningquewulan, would rather spend more time pondering an original article, although time, energy spent, but the effect will certainly have.

Four, do a good job of the anchor text link to enhance the soft text page weight

Do not think that the analysis of good keywords, write a good article after the end, a lot of articles even if the original may not be immediately included in the Baidu, even if your long tail word ranking may not be able to go up, so it is necessary to use the outbound links to enhance the soft text page weight. In other words, the soft text page as a column page and the same as the channel page to do optimization. Write a good soft text, to build resources outside the station, write the relevance of the article, the article inserted that optimized long tail keyword, and then the whole keyword to do anchor text links, links to the need to do the soft text page address rankings. In this way, the long tail word ranking will be able to go up soon.

Search engine constantly in the reform, now really is not the speed of the time to win, but the quality. A good soft text just a, can bring a lot of traffic and conversion for the site, soft paper optimization precision, ranking and compared to the general key words to be easy, why not do it? This article by Boulatruelle (www,wkol.cn) original share, reprint please specify the source!

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