How to write a title to attract users while pleasing the search engine

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Remember the author just stepped into the SEO industry with many seoer novice like in the writing site title often just focus on how to better please search engine, but or a little analysis of the title can attract users click. After a stage of work, the author increasingly feel the importance of the user experience degree. In particular, the title of the site, if our title blindly please search engine, but can not attract users to click, even if there is a good ranking, the effect is greatly affected. The following is the author of this article to talk about how to write the title in order to please search engine and attract users.

One: The author's understanding of the title of writing in the past

First, let's take a look at the author's previous insights on the title, and I think a lot of beginners will be sympathetic. Because the author found that many beginners still use this way to write the title. The main types can be grouped into the following two categories.

1: Several similar high target keywords + company name

New SEO Novice May all think that this is a good way to write the title, you can maximize the exposure of our target keywords. But we've found that this sort of way of trying to curry favor with a search engine by stacking keywords is often not very good at attracting searchers ' clicks. Imagine, when you see a stack of keywords, you will be interested in clicking?

2: Two or three target keywords + company name

Since we mentioned above that stacking keywords is unfriendly to the user experience, it would be better if we limit the keywords in our title to two or three. The answer is yes. But we can find it everywhere. Maybe that's what your competitors say. And such a mediocre title is certainly not good enough to attract searchers.

A new view on the title writing

The author of the two headings mentioned above may be the most commonly used, but these two headings can not be well satisfied with our online promotional purposes. So how to make our title can be very good to please search engine can also make it more unique, attract users click it? I think we should first write the title to our site to do a comprehensive positioning, each site positioning is different, naturally can produce differentiation, At the same time can attract more accurate target traffic.

Three: Example analysis

Let's look at the following two examples first

Example 1: The original title: "2013 the latest women's wear, women's clothing, beautiful ladies" Obviously the title is too much with the usual, simple keywords and not very good to attract users click.

We will change the title to read: "Beautiful ladies, where there is the latest Ladies xx" 2013 The latest beautiful Ladies "" Obviously below will be "the latest beautiful ladies" significantly shows that the product is the latest and good-looking, but also the value of the product, and will be XX "2013 the latest Beautiful Ladies" Put in the back also in line with the user's logical thinking, like the answer to the front of the "where there is the latest women's wear", so this write to meet the user for the latest good-looking ladies of this keyword needs, but also we can find the Natural keyword layout can be more pleasing to search engines.

Example 2: Ufida-accounting financial software free download

Accounting and financial software, this keyword we can find through the Baidu index of its search volume is very large, when we found that the "free download" message was not highlighted on other sites, we wrote it clearly in the headlines and the user was more attracted to the user's appetite.

Iv. Summary

With the development of online marketing, I think we can not just adhere to the title of the various forms of expression. We found that the newly-run site, such as beauty, Mushroom street, and so on, their title is not only a few keywords, but more important to reflect their own value. Just imagine, if the title of all the sites is the same mode, then what is the value of the title? To this I think to let their title really attract users will first do a good job site positioning, do a and other sites have a differentiated title. This article by the Breast Enhancement products Hot List 10 strong http://himusic.5d6d.net/original, reprint please retain the source.