How to write a network promotion program

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

There are a lot of friends, especially new friends, the company will often ask you to write a website on the company's web promotion program, especially the director and manager. To tell you the truth, I didn't really write about the network promotion program, but for several companies to do promotional consultancy services, they asked me to write, but I also just write casually, a lot of things or in the QQ communication to tell, because many of the solution is expressed in words, not necessarily understand, Another not everything can be expressed in words is very clear, of course, you can also use a lot of pictures and words to explain, but personal feeling, so the time and energy of Taiwan, the following Xu Guoxiang to introduce specific from the aspects of the idea of writing a website to promote the project?

First, the site to determine the target crowd

Each company's products and services are different, will lead to their customers are also different, we have to according to the company's products and services, to determine our target customers are that kind of people, more like what, what is more interested in. For example, I made my own website "Eat and Play", because my goal is those who play online girls, they generally like food and tourism, so I plan these sections, will go to attract them to send information. Of course, it doesn't necessarily attract them to release information, but at least it attracts their attention.

Ii. Understanding and analyzing competitors

When we do something, we are bound to pay attention to our peers, pay attention to our competitors, to see what peers do good, we first need to Baidu and Google at least in front of the relevant keywords in the top 5 pages of the site all analysis, suck others good place to join our own understanding and innovation, the only way, We make the station to be competitive; second, we also have to pay attention to competitors ' movements, their website updates, advertising and how to profit, of course, my main analysis is the layout of his site and the distribution of the chain, we have to do, others have we have, others do not have we have, The rest is the accumulation of time.

Third, the promotion strategy and the concrete method choice

This need according to the company's specific circumstances and staffing to arrange, the main search engine landing, blog marketing, mail marketing, QQ Group Marketing, forum posts, soft text publicity, search engine promotion, promotional activities, network advertising, and so on, we mainly do is the search engine landing, blog marketing, QQ Marketing as well as forum posts and soft text publicity. Arrange special people and related groups, then to promote, develop users, each job we have to do a long-term preparation, adhere to a period of time will have results.

Iv. schedule of time and schedule of personnel.

No matter the good plan all needs the personnel to realize, no personnel to realize so-called all is in vain. This needs to be clear about how much your company is prepared to invest, how large the scale, as well as how many stations, this to arrange specific personnel implementation, must have responsible for the program and art, as well as editors and some outside the chain and the appropriate part-time staff (this view of the size of the company, and some services can choose to outsource services). In the implementation of the program in the process of continuous adjustment, because the search engine is not the same, we can only do our best to do. Try to arrange, save the flow, and cooperate with each other!

V. Budget input

This mainly refers to the previous staffing and Web site input, as well as the relevant website promotion budget, metaphor: soft, SEM, and related to the site advertising and other costs.

Set goals for each phase

We will certainly not consider the number of visits and registration and the ranking of the site, etc. our main consideration is to plan those stations, to plan those sections, to allow the site to be included as soon as possible, as well as the amount of increase, this is our primary goal, as long as on this basis, we will consider the next stage of the goal

Seventh: Effect Monitoring

Do a rigorous monitoring of the effectiveness of each period of promotional measures to do monitoring and tracking, to see the relevant personnel of the specific responsibility for the corresponding events of the progress, metaphor editing how many articles per day, outside the chain published how many outside the chain, QQ Group marketing staff to join the number of groups to attract people to visit the

Finally want to say is really executable website promotion program is not immutable, we should always pay attention to the change of the search engine. For the city search engine changes, the industry changes real-time adjustment program, in order to better adjust our program. The above is just to write a promotional program of the general steps, really we want to write when all are combined with their own company to write for the company's promotional program, write more specific!

Article written by Xu Guoxiang, joint top data Recovery Software (http://www.onlinedown.net/soft/267410.htm) issued, reproduced please specify, thank you!