How to write search engine and user friendly content

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Search engines are now more and more attention to the content of the site quality, in the search engine ranking factors, the content of the site's weight will be more and more high, and conversely, the site's external links accounted for the factors will be less and less, because the chain can go to buy, can continue to create. I do a few stations, basically nothing outside the chain, but the ranking is very good, and the ranking is basically stable, why, because I was in the beginning of the site, every day to write original content, there is no time to do outside the chain, and the external chain is not interested, every day to send links everywhere, it is not really mean, It's better to adjust the site well, especially now the original content less and more, so the original content on the search engine is more important, then we write the content of the article, what should be done?

1, appropriate reference to the authoritative data

When we were writing an article, sometimes it is appropriate to refer to the authoritative data, such as the state of what the industry report, such as, this can increase the credibility of the article, will give people trust, can be cited in the article authoritative data, increase the attractiveness of everyone, content will appear to be true and reliable.

2, the site to insert some of the appropriate pictures, to do illustrated

Pictures are often more appealing, now a lot of books are also done is illustrated, not to mention that we do the site, pictures can attract people's attention, can make people at a glance, and the user experience will be better, although the search engine can not be more friendly to read pictures, but we can assist in some other ways, For example, we can add alt tags in the picture, add some text around the picture, the name of the picture as far as possible to reflect the theme of the picture, these are done, the same can make the search engine better understanding of the picture.

3, the internal link should be reasonable

In SEO site optimization, internal links are very important, it can not only help spiders to better find, crawl Web pages, but also to increase the relevance of the page, reasonable transfer weight, in addition to these, internal links is also for the user experience needs, such as in an article, there are possible users do not understand the noun, We can also add internal links to guide users to click on our other pages, when the topic of other pages mentioned in the page, please add anchor text link, in the page, we can also add some related article links, add some of the most popular articles list, etc., reasonable distribution of internal links.

4, write a good page title, as far as possible from the user's search habits to write

Before we write an article, we need to analyze the key words first, for example, Baidu related search to find some relevant keywords, these related keywords can be appropriate in the article, the title of the article to try to consider the user experience, such as "for PPC to promote the interpretation", this is an article on the concept of PPC, But netizens are not so professional to search, we have to do is to extract the user's phrase search, such as "What Is PPC", which is more in line with the user's search habits, in all internal anchor text links also use it.

5, the URL of the Web page as short as possible, and has a descriptive

The URL of the article, not too long, try to use static, if you want to use dynamic, please do not use too many parameters, this is easy to make the search engine into the dead loop, and the URL to the shorter the better, but also to have a descriptive, so that users can see what this article is about, such as writing SEO, URL can directly seo.html such a form, so that the search for users to see, you know this URL article about SEO. This is friendly to the user experience and is preferred by search engines. The above content by Chinese beauty talent net www.mrrencai.com in Admin5, reprint please keep the URL, thank you!