How to write soft paper marketing plan

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If your own website needs to carry on the soft marketing promotion, then should carry on a good plan beforehand, writes a soft Wen marketing plan plan, the plan weigh reasonable, then according to this plan strictly to carry out. So as a novice, how should write soft Wen marketing plan? Because just had the soft language training, I will learn the knowledge to the novice friends to say.

A good soft text planning program should include the following points:

1, the website each stage goal. For example, after the promotion should reach the target of traffic, the number of registered users, etc.

2, the website target crowd analysis. For example, the site of the target population age distribution, hobbies, behavior habits, and so on, the purpose is to write soft text to meet these target audience reading preferences, more effective soft marketing. It is best to list detailed chart analysis if necessary. Like what:

(1) Age level distribution: young and middle-aged than major

(2) Hobbies:

A likes the snack food

B like shopping online

C in the afternoon to night the Internet time is more concentrated

3, the website competitor analysis. For example, to analyze the main competitor (2-3) of the product quality, technical level and service level, and so on, will compete with their own analysis and comparison, the purpose is to know each other, highlighting the differences, to avoid the strengths of competitors, to play their own advantages to carry out the soft text marketing.

4, the promotion strategy and the concrete method choice. For example, use 1 blogs, 20 microblogging accounts, 5 forums, 3 high-quality portals, and 10 local sites. To detail the specific address, the purpose is to better operate, so that everyone is at a glance.

5. Time schedule and staff arrangement. According to the schedule to make a time schedule and staffing table, when to do what, how many people, but also to specific blog, microblogging, forums, web sites and other addresses. Generally speaking, soft text promotion, suitable for advanced line in the news portal first published soft text to promote, because its influence is big. Next is the forum, the blog and so on. A good time schedule and staffing table can make the whole orderly.

6. Overall budget input. This is related to the whole promotion of all the costs, so be very careful, specific to what time, through what channel (is the portal site, or forum, to detail to address), the number of published soft text, the general price of each soft article how much. This layer of decomposition, overall from the time, from the channel can be counted relative to the total amount of classified budget and overall budget total.

Below is a list of the price references for a single piece of soft paper:

A 1 level portal, soft article price 100-150 yuan/article, high 200 yuan per article/article

B Industry Portal Soft Article price 100 yuan/article about

C Local website Soft article price 50-80 yuan/article about

D forum posts 2-5 yuan/article about, you can ask someone else to do

7, the effect of monitoring and tracking. To regularly track some of the target values, such as the soft text after the release of the number of bloggers, soft text published after the number of portal sites, soft text published after the number of local sites included. The aim is to better control the release effect, adjust the planning in time to facilitate the promotion of optimization.

8. Plan the execution channel. For example, to list specific microblogging accounts, blogs, forums, portals and local Web site address, in order to facilitate better implementation and effect detection.

9, the effect of the expected assessment. Finally, to make a prediction, to achieve the effect of making a reasonable estimate, such as corporate brand is known to everyone, the search engine page increase how much, the number of news pages, a single keyword Baidu index to increase the number of products by consumers and dealers received after the sales have been improved how much. This is a goal, and a reasonable goal can lead us to work better.

Generally speaking, the novice master these steps, a soft marketing planning program is basically in place. A good soft marketing planning program should be written as far as possible detailed, reasonable, scientific, generally write about 5 pages is good. I hope my writing will help the novice friends.

This article author Xudong, from Http://user.qzone.qq.com/751546030/infocenter, welcome reprint, Reprint please indicate the source, thank you.