How to write the title of the search engine satisfaction

Absrtact: Believe that the new and old webmaster are well known, the site's title keyword is written in the HTML file in the head of the important information, although our head information can not be fully displayed in front of the visitors, but the title of the keyword settings affect our entire network

Believe that the new and old webmaster are well known, site title keyword is written in the HTML file Head part of the important information, although our head information can not be fully displayed in front of the visitors, but the title keyword settings affect our entire Site page ranking, is the search engine to determine the site page relevance of the important elements , you can see that the title of the site, for our site's ranking occupies a pivotal role can not be ignored, then the webmaster should be how to write the title of search engine satisfaction, I mainly summed up the following six principles.

Keywords layout of website title

The layout of the site title is very important, generally speaking, the Web site title keyword more than the previous search engine to the weight will be higher, so we try to optimize the key keyword in the top of the title, in the title of the site if the use of their own product brand keywords, suggested by the end of the site title to place. If we want to do the mainstream brand, then it is another matter, suggested near the front of the title, so that the placement has to improve user clicks. Choose which way to place your keywords, or consider which requirements are higher for your product.

Second, the character should be positioned within the requirements of the search engine

By searching the page we can see that search engine gives the page title keyword only 65 words or so, if we put the site title of the characters in addition to 65 characters, then not only in the search page of the 65 characters outside the keyword will be search engine truncation, but also by the search engine to give very low weight, So we are in the title of the site must be strictly considered as concise.

Third, in the stipulated character characters as far as possible complete description website content

Within the specified character, we try to use the title to maximize the content of the site to the user, such as the site keyword "female facial beauty skincare products" than "beauty products" more easily let customers get clicks, because the search for beauty products Most of the users will be women, and more is to do the facial beauty, So in the title of the site to use as many precision words and pages related words, more easily let customers know the content of our site.

The use of symbols to increase the readability of the title

The symbols we use in the site title include | -_ and > Symbols, why the use of these special symbols, is to make the title more concise, so that customers at a glance can know the title of the approximate content, improve the readability of the title and increase the friendliness of customers.

Focus on key words ' clicks and transformations

Keyword Click and transform analysis is a rather difficult job, we need to have a lot of data and practice to get more accurate results, on this aspect we can through the auction ranking, to the site to set different keywords to view the page click and conversion rate, through a large number of comparisons to the site to set the final keyword.

Vi. keywords to analyze the user population

When we write the title keyword, we must grasp the user's intention, if our site is only for users to provide information browsing and research, then we need to use some more descriptive title more appropriate, if it is to provide users with purchase or other acts, then you should explicitly write in the title of your site has this function, The user comes to your page to achieve all of his intentions.

In the site title settings in fact there are many factors are directly affecting the page hits and conversion rate, if the title keyword is set correctly, then we will find that when our page becomes a trusted brand in a search page, when a user searches for a keyword in our particular page, it is always conscious to look for your page, So we optimize the site when the title of the setting is we can not ignore an important link.