How to get away from the engine sandbox by the lyrics website--Using Western learning

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

American lyrics website Rap Genius successfully walked out of Google sandbox this week. Previously, the lyrics site has been ranked first in Google search results, and this December 25, was into Google sand table, the reason is the outside chain of rubbish. Now it's finally coming to the daylight. Google has been punished by the site is not the only one, trying to struggle out of the sand table is not only the site of this home. But what does rap genius to make his "Resurrection Road" stand out? Today let the encyclopedia bar to explore the "lyrics site how to escape the engine sandbox."

The first response to the Rap genius was the submission of an open letter to Google last month that showed the site's contribution, while "blaming" the quality of other sites for its poor days, and even including a detailed list of competitors. In its blog, the publication of a public apology letter, the number of detailed web site link strategy problems, in-depth analysis of the site is how the technical level to solve the garbage chain.

At the same time, the lyric website will also share the source code of the garbage link to use for the station that encounters the same problem. The colleagues who do the website can have a good study.

Web site How to save oneself through socialization marketing--five steps

1. Rap Genius admitted his mistakes

Last year the Web site accused many partners of misconduct, but this year did not appear in such terms. No reason, no excuses, no blame. In recent months, said: "We took the wrong 2 steps, resulting in the site penalty"

2. The partner analyzes the error in depth

The following content contains Web site behaviors that tempt Google to punish:

' On guest posts, we appended lists's song links (often tracklists of popular new albums) that were sometimes completely Unrelated to the "was" the subject of the post.

We offered to promote any blogger whose owner linked to a album on Rap Genius in any post regardless of its content. "

The site contains links to songs (usually a link to a pop album), leading to links that have nothing to do with the theme of the song.

Do not detect the content of the blogger's article to let include songs linked to the article appears on the site "

3. Actively cooperate to solve the problem

With the flow of traffic from Google plunging (from 700,000 to 100,000), it's a big problem to regain Google's rankings. How to win the rankings? The site has to large-scale search, delete spam links, combined with Google Webmaster tools and their own development of the link to crawl tools to analyze, enumerate 178,000 links. The dedicated tool for Web site development takes only 15 minutes to complete this task.

4. Web site will be dedicated link repair tools to share, to facilitate others to clean up their own garbage chain

The public apology is very good, can send some small welfare is better! Now this garbage link collection, cleaning procedures have been published, the name is called Trackback_scraper, Guinness Bar has been the first time to get it.

The site is a very generous move, but it also reminds the public that they are not the only ones bothered by the junk chain. No one is more clean than the other.

5. Woe to you-warning

Relying too heavily on a search engine like Google is a dangerous thing, with 60% of traffic coming from Google before the site is punished by Google. So the site makes a decision to say ("Not a Web site by engine") and will release iOS apps next week.

Continued reporting

Today, Rap Genius has accepted Andreesen Horowitz funds, and if one day the site needs more investment or has a chance to go public, it must gain the trust of potential investors. With the introduction of the company's own brand, such as the main Campus market Education Genius website must also win the public's recognition.

Rap Genius apologizing to the public is just the first step, and there is a long way to go to win trust and transparency. More dynamic please pay attention to the follow-up report! This article by the http://daquan8.com/webmaster feeds!