How to get better bid promotion effect

Unknowingly own contact with the auction has been for some time, at present, the company is mainly responsible for bidding to promote this piece of work. Since Google withdrew from China after Baidu accounted for a larger share of domestic search, but the majority of users in the domestic user has adapted to the http://www.aliyun.com/zixun/aggregation/17175.html "> Baidu search Engine, Accustomed to using Baidu tools to query information. As the target users of Internet enterprises are also free from Baidu Search, from the Internet enterprises to search engine marketing googleadwords brought less customers, Baidu (bidding) of course, has become the first choice for any enterprise; Similarly, competition among peers is more exciting.


 


work I also wrote a few in the blog about the promotion of the article, write these articles are mainly on their own ordinary work in the actual combat some of the small end, at the same time in the process of summing up is also in order to better their learning. Today this article is mainly to talk about in Baidu bidding process often met some invalid click Flow to deal with, let the auction more accurate display in front of potential users, so that Baidu auction account healthier.


 


in doing Baidu bidding when we must pay attention to detect the antecedents of keywords, but also can see the user's search habits. First Choice, open the Baidu auction account, enter the account after the toolbar has a "reporting tool" We can use this tool to develop keyword monitoring users search and bid The key words in the account of the creative matching degree. For example, when users search "freckle products, freckle cream price, Chinese medicine freckle", Baidu can also match the auction account "laser freckle price" of the keyword Creative combination (note: just an example). This kind of search user quality is relatively low, and very likely to enter the site after not find the information needed to quickly shut down the page, let us in vain wasted a click price.


 


in order to improve the workload more effectively, we can periodically customize the keyword monitoring reports, which makes it easy to view statistics every week.


 


Detect Invalid Click keyword also can use webmaster Statistic tool to carry out, commonly used webmaster statistic tool has CNZZ, Baidu statistics, 51 and so on. Webmaster tools in the background to monitor the source of keywords, I believe that a lot of webmaster friends bidding friends will use, here I do not have to superfluous, superfluous to introduce. However, the statistical tools involved in natural and other flows, compared to the former Test will be more trouble, but the accuracy of the data will be accurate and comprehensive.


 


detects invalid Click Traffic, we need to screen these words, when the user search the same words again will not show our bid ads. Select the user search for invalid keywords in the auction account to match the creative unit group, the invalid keyword in the "promotional plan" added to the negative or accurate negative.


 


seemingly competitive promotion is a fast, simple, as long as the burning money will have the effect of the promotion way, but the details is also a crucial step in determining success or failure, details must not be overlooked. Network marketing promotion in each way has its own unique advantages, we can not only from a certain aspect to judge this kind of promotion way good and bad, any promotion way to achieve the ultimate effect is not to be overlooked.


 


This article turned from the head of Baidu to promote software trial station www.ppctui.com