How to get fans in Weibo promotion

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This April, Tencent Weibo division general manager Shongyu said Tencent Weibo registered users at the end of last year is 373 million, now about 400 million, the number of active users per day is 68 million. And in February this year, according to the latest release of Sina Statistics, Sina Weibo registered users have exceeded the 300 million mark, the daily number of users posted more than 100 million.

Such a huge use of people, insight naturally saw the business opportunities, which can easily profit, of course, through micro-blog to attract fans to promote the brand. In fact, some big brands do not use much power to promote, for example, the fans of World of Warcraft on Tencent Weibo have broken through the 500,000 mark, and just need to release some news every day, and some celebrities, such as Comrade Han, have already broken through 10 million fans; As for the rest of the topic, the government department, Also by the fans consciously pay attention to, which need to tangle how to add fans.

But the popularity is not particularly high, but also need to carry out brand promotion of the company and individuals how to do it, micro-bo promotion is naturally become a way of publicity, old material in the Ping An Health Network (http://www.panjk.com/) is just one of these companies. So how to do a good job of micro-blog promotion, the successful promotion of brand, old materials combined with their own company's micro-blogging operations, summed up a set of micro-Bo promotion methods.

A stupid way: listen

How does a fan manifest, is by how many people listen to, but how to let others listen to you? The stupidest way is to listen to others. Courtesy, you respect me a foot I respect you three points, these two reasons believe everybody knows. This is also true of micro-blogging operations.

Listening is the dumbest way to listen, because there is almost no skill, just click on someone else's microblog to listen or focus. But the dumbest method is usually effective. In general, listening to the rate of return, that is, listening to the number of people to listen to 10% to 20%. In other words, listening to 100 people, you can get 10 to 20 listeners, that is, fans.

This method is one of the simplest jobs that most editors of the Ping An health network are expected to do every day.

Second, clever method: Broadcast

The relay, to some extent, reflects how the microblogging operators are connected, by relaying each other to promote their microblog to gain fans. In general, broadcasts are conducted only in the same level of microblogs. That is to say, 1000 of fans ' tweets are usually relayed to only 1000 of the micro-blogs, which, by relaying, can be seen by other people's fans and, to some extent, fans of others. Of course, if the connections are really good, 1000 of followers ' tweets can also broadcast their content to tens of millions of fans, but that's not easy.

But the benefits of the relay are fairly good, with tens of thousands of fans generally relaying a Twitter tweet that allows others to get around 30 fans and, of course, does not rule out the huge appeal of the broadcast microblogging.

Three, the Cow method: Original

Most of the microblog is original, small series of original, refers to the derivation of a certain information, the formation of a very attractive information with its own characteristics, such as the recent comparison of Fire, "Fang, how do you see", I believe that many people use this information to do the article. For example, the small series recently wrote a "British experts said the next five years, the global threat of doomsday virus," the news, in the process of being broadcast, and others kindly use "Fang, how do you see" to make a joke, the effect is also good.

To say that the original is the cow method, it is because the original information to attract people really not easy. The planet is flooded with information every day, and it may be easy to pick from it, but it's not easy to attract people to listen to you as a fan because of this message. In the small series of such a low fan Weibo, can attract to listen to the number of the calculation.

But do not underestimate the original strength, small series has seen a cow, through the micro-blog to send the form of original novel (this way, is really genuine original), unexpectedly gathered hundreds of thousands of of fans, is not a successful case.

Four: Sword method: Zombie Powder

The sword here contains two layers of meaning. A layer of natural means that this method is a good one, and the effect is excellent. Another layer, nature is this kind of brush powder way, is a lot of network friends do not like (but not including small series, if possible, small series is also want to such jian).

This way I believe we all know, yes, is money to buy. Fans who brush like this are often called zombie powders. Zombie Powder Micro Bo generally is empty shell, not content, bloggers even their own original a microblog, forwarding rate will not be high to where, generally will not be more than the same level of the number of micro-bo forwarding rate is high. But such a brush powder is still favored by rich people, after all, reported a tens of thousands of hundreds of thousands of fan Weibo, but also a more face-saving thing.

The way to get the zombie powder is not introduced, nothing more than the money to "invite" others to listen to or pay attention to themselves, and even now has a professional brush zombie powder team appears, making the appearance of zombie powder more easily and more frequent.

The above is a small part of the old material recommended microblogging to get fans of the way, the above information by the Ping ' an health network http://www.panjk.com/starting, the article only for the old material of their own views, if there are deficiencies please advise more.