How to get more clicks and conversion rates

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If you want to know your website is not good enough, I will answer: no, not enough.

Why am I so sure? Because every website has its own place to improve. There is currently no web site that 100% allows visitors to act according to the manager's wishes, which means there is still room for improvement. Logically, the next question is how to improve the site. The first thing to understand is that the basic goal of the web is to sell online, fill out forms, encourage visitors to call or get clicks? After understanding the goal, look backwards. That is to say, think of the only way to make visitors reach their goals. For example, if you are selling products on a website, the ideal path is for visitors to visit the home page, click the order, and then complete the orders until your thank you page. This path is the so-called transformation channel, and the key to success is to improve or optimize each part of the channel. For example, we assume that 30% of the home page visitors will go to the sales page, where 20% of the visitors will list. Finally, 40% of the visitors will complete the order and come to the credits page. In this way, 2.4% of visitors will walk through the entire channel, that is, the conversion rate is 2.4%. The key to improving the conversion rate and the success of the site is to improve every page of the transformation channel. In fact, if you increase the conversion rate of each page of the conversion channel by 10%, then the overall conversion rate will be dramatically increased by 33%.

Unfortunately, most entrepreneurs do not measure the conversion rate of Web sites. Even if there are, most of them just look at the overall conversion rate. However, the key is to evaluate the conversion rate of each page in the channel, and then improve the Web page to see exponential growth in the overall conversion rate.

How do I increase the conversion rate for each page? There are many factors to consider and try many things, such as changing text, revising text length and font, adding new pictures, changing layout, changing background color, and so on.

It is important to track the conversion rate of each page every day and month. In the daily indicator, the conversion rate fluctuates sharply due to the small sample size. When you look at the daily metrics, make sure there are no significant declines in conversion rates due to a single page, picture, and video not loading. It is important to make sure that the pages are improving every day. Look at your page performance on the monthly metrics and determine which pages are falling and need to be modified.

In short, each page in your website transformation channel determines the effectiveness of your site. Fortunately, if you monitor and improve the Web page, you will be a lot of visitors to the site into the customer, and gain a great competitive advantage.