How to get our website to avoid the "curse" of the search engine

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Doing SEO is a long-term work, he needs to have good patience and perseverance, and some stationmaster has the rice to encounter this kind of situation, our website keyword rank just come up, but this time because of our stationmaster's some mistake operation thus causes our website to encounter the search engine punishment, causes our keyword rank to go down again. Webmaster should pay attention to, some small operation is likely to our site is very harmful, but how to avoid these, today to talk about a few points, so that webmaster can avoid search engine "curse".

First, the operation of the station led to the right to drop

1. The website's revision causes the right to drop

<1> Change content: No matter what we change is good or bad, in the short term for us has the keyword ranking of the page is unfavorable, because it will lead to our keyword ranking floating, long-term, if we changed the content, the content is also a good change, our PV increased, Bounce rate is reduced, but we found that our keyword ranking floating, and then 11545.html "> We have to change the content back, so it will fall right, change the frequency not too high, capricious." Changes in content will only lead to the changed page or classification down the right, and will not cause the whole station down the right, if the ranking of the whole station has dropped, that is the home page also down the right.

<2> Change module: If we change the module caused the page to open slowly is very dangerous, we change the module is to have data support, we have to constantly ask ourselves questions, why we change or increase the module, is not to solve this page user's main problem, How much of this page is accessed by the users you are addressing.

<3> Replacement path: In particular, we would like to emphasize that whether the change is good or bad, are to drop the right, the search engine for the station and outside the link statistics about three months, we have all the internal chain before the system he has the weight, changed the path is not the weight of the change, And after the change will be and the old path to form a duplicate content, this will fall right.

Second, the problem of excessive optimization

1. Title Optimization problem

Many webmaster will believe that many so-called SEO experts said, say so change the title all right and regular change title, this is will drop the right, regular change title will cause your website credit rating, some people will give some examples to change the title, but change the title is a deduction for us, The high weight of the site score is very high they are no big impact, and for our new station or small station impact is very large.

2. There are too many keywords in the title

Needless to say, many webmasters for fear that some key words were robbed by others in the title of a lot of keywords, this is very dangerous, for search engines is very unfriendly.

3. The problem of too many boilerplate text

The model text is divided into two parts, the first part is the bottom text, the second part is the chain list, these two parts can not be too much, every month page appears the same content too much, this will pull down your whole station quality and weight, new station to pay attention to this point.

4. Links do too much

Links to do more, the risk of our site will be greater, it is likely to be implicated in the risk of falling right.

5. Page Content Collection problem

Many of our webmaster in order to save trouble, go back to collect some rubbish content flooded with the site, so it is likely to lead to the right, for our website content, we need to find the content first.

Iii. page opening speed and security issues

1. We buy the space on the slow so we have to change space in time, the page led to the right to fall late, before buying space we have to test more of its speed.

2. The problem of the procedure here recommend a tool is pagespeed, he can on our website JS redundant code, image compression problem and CSS problem to detect, tell us how to affect the speed of page opening factors and how to correct, the majority of webmaster can try.

3. Our website should be backed up regularly, do a good job of security, the general enterprise station one months to back up two to three times, if our site encountered contingency can be deleted program upload.

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