How to get rid of the product page does not include embarrassing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The development of Internet e-commerce, so that more and more enterprises to join the electric business platform, for corporate marketing-oriented sites, the site's product page becomes the core focus of the site, site potential users are the most concerned about the site products, product pages can not be included intact, for the enterprise is very embarrassed, The author has been concerned about this issue since the operation of the website, here to share with you how to get rid of the product page is not included.

User Experience and SEO optimization

The site of the product display can be diverse, to take into account the user experience, the user's overall demand for the product, you can use the picture plus Flash animation results show, but the picture will also consider the display of SEO optimization, added pictures must use ALT tags, flash animation need to add text description, User-friendly search is also convenient for spiders to crawl dynamic information, and then improve the user experience, but also improve the collection of products.

Describe all aspects of product parameters

Products are not included in the page, a big reason is due to the webmaster collection of other people's product information, product page similarity is too high, and even some enterprise products within the page only a picture, no product description, such a page for users is just a waste of time, the site's product page jump rate is high. Product page needs to have a full range of parameter description, the spider to the text description than the dynamic picture to be sensitive many, at the same time, the parameter description may let the user understand the product more, the marketing type website ultimate goal also achieves the sale, the user only then can understand the product comprehensively in the page, will give the enterprise to produce the order sale.

Do Product Navigation list page

The Navigation list page allows spiders to crawl more deeply into the product, many enterprise stations will use product thumbnails on the list page to display, such a navigation page is not easy to be included by spiders, webmaster can learn to use like "Information List" page navigation mode, use anchor text navigation bar, can improve the site's anchor text inside the chain construction, can also increase the percentage of the inner page. The following is a business station navigation mode, webmaster can learn from

Home Call Product Navigation

To improve the inclusion of the page, you can reduce the depth of the spider crawl, the closer the page from the homepage more easily included. Set up in the home page to call the product display, the use of anchor text to link the form of the product pages, marketing-oriented web site is more to show the product, do not put the product station made industry information station. Home can use the picture display navigation, at the same time can also use the navigation bar display, after all, the picture shows limited products, in order to improve the user experience and product collection, home can use 2 kinds of navigation mode.

The competitiveness of E-commerce platform is very exciting, if the enterprise do not good products within the page, only rely on the home to obtain a small amount of traffic, want to reach the final sales still very embarrassed. The above is part-time network (http://www.jianzhi8.com) Webmaster operation site During the summary, sharing experience with you, we share the learning.

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