How to get to the SEO Road

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This time I have been thinking about a problem: In many SEO group, belong to just contact SEO, or only to SEO has a basic concept of the majority of friends, so sometimes these friends ask questions that make it difficult for people to give you a ' you think satisfied ' reply.

How should this phenomenon be solved? Is there a way to change what's going on with the SEO? After thinking for a long time, I think should write the day to understand the edge of the "How to enter the SEO industry?" and how should you plan to enter this industry? Hope to those who just contact SEO, or SEO has a simple understanding but always stagnant friends a reference, hope that in the group will no longer see everyone as a basis for the concept of debate. This is only the edge of the personal understanding of the road, if we feel useful, you can do a good job of their own learning planning; if you feel useless, just laugh it off.

To learn SEO, need to have a simple basis, nothing has been heard to talk about SEO is a bit too abrupt. So, before you learn SEO, you need to know:

First, you should be proficient in HTML code, at least you can read it. Second, you should understand the relationship between domain name, space and program. Third, for commonly used tools, software, such as FTP, Dreamweaver, fireworks, such as the veteran's disdain to mention the tools and software, you must be proficient in use, because you will often use them. All three of you have finished, the sky Blade feel is not anxious to learn how to immediately optimize the time, this time friends, should first understand that most of the black hat technique, understand that they can not do. For example: keyword piling, false keywords, inappropriate redirection, a copy of the Web page, copied site or content, invisible text/links, invisible pages, bridge page/Door page, contains links to cheat pages, spam links and so on. Perhaps everyone will be puzzled, "I just understand the concept of SEO you let me learn spam first, I do not have that ability?" In fact, through the understanding of these cheating methods, you will understand what kind of site is the search engine like, is the user like, so as to cultivate their thinking habits from the user, but also from the other side to avoid the future black hat risk.

These terrible cheating ways to understand, we began to real SEO learning ...

As a novice, you need to master the following basics. will use the query site included, update the situation, the reverse chain situation and some other basic instructions, understand the main keywords and related long tail keywords in the role of the Web page, and can skillfully use these keywords to arrange the page structure and content layout; Understand the various SEO elements in the site optimization process played a role; Skilled ftp Common upload download operation, will create 404 pages for the website ...

These are clear, you can take some SEO optimization effect of a good station to study, through their own understanding, to see where these stations used SEO, where the use of good, where used. Often when you look at a station it is an understanding, but look at another station is another way, at this time, do not touch the head, the same, the goal is to give users a most direct, most comfortable page, we have to learn is every optimization of the station, they are biased which piece. Next, you can register a domain name to practice practiced, through the prior knowledge, choose a familiar program, and then according to their own understanding to try to optimize, such as you pay more attention to H1, then modify the page template, the page theme with H1 to identify, such as you think the internal links more important, Then add the relevant content to the content page. In short, to make their own optimization to obey their own thinking, with their own ideas to guide SEO.

After the experience of burglary, failure, confusion, and anxiety, if you can hold on, then you should continue, because you have the necessary conditions to become a seoer.

In doing a few station optimization, a variety of SEO elements seo techniques are used once again, you will find a suitable optimization concept, and then it is best to go through a number of search engine large algorithm changes, and the shortest time to see SE's new algorithm, new focus and new penalty points, so that you have begun to gradually enter the role.

In the SEO industry, there is no permanent master more not always rookie, search engine is constantly changing, then we seoer must continue to learn, always closely follow SE's every move. It's not easy to play the search engine in the palm of your hand.

At this time, some people will have this idea: SEO is so, where there is my further promotion? In fact, this idea is a lot of seoer at a specific stage will have. The heavenly blade feels that at this particular moment, some people's values will be changed wonderfully. Let us from the SEO come out, you will find, in fact, originally your goal is to put the product (or service) to launch. If we compare the search engine to a street, then we do SEO is to push our store to the past customers in front, thus generating revenue. If we jump back and think, now there are dozens of shops on the street, your earnings will be one-tenth, but if half of the shops in the street sell your product, you'll be half the way across the street. Speaking of which, I do not know how many friends can understand?

In fact, here to say is from the SEO step to the truth of SEM, you have your own website done, your product began to have orders, but se this street there are so many shops, if these shops are all buy your products, such sales you should be conceivable. More directly, with your SEO skills, make full use of external resources, the search engine before the two pages of this "street" to occupy it a half, your products still worry about buying it? (here is said to occupy the first two pages of SE is not a mouth nonsense, is a case has been done, take Baidu, Sina blog, the West Shrine Hutong and other external resources can be fully used) words on the point, the other people themselves to ponder.

SEO Circle often chat with a lot of friends, to do optimization secretly afraid of others steal the "technology" of the few, why? The day blade is so understanding, to SEO for the industry to do people are marketing, do not understand marketing you do SEO, it will always stay in the "link workers" level, Can not be called the real seoer. Also heard this sentence: "Every seoer has the potential to start a business." "Why, do you think, a person who knows how to sell a product (or service) directly to a real order, if there is capital, why not selling their products?" Therefore, in the SEO industry will form such a relatively benign industry phenomenon: just contact SEO friends are ignorant, Many do not understand the place will find the "master" to ask; slowly with their own optimization concept, began to concentrate on doing their own things, as he had consulted other friends, he will often put some of his own experience, cases and share with you; When he felt that Baidu Google has played a handy time, it began not limited to SEO this piece, of course, he will still stare at these se algorithm, a slight adjustment will be quick to respond. Occasionally write something out when you're in the mood. And then, the project he had prepared for himself was really on the horse, getting rid of the lifestyle of working for others or simply taking orders. Of course, his project must have used the "SEO" he has always prided himself on.

This is the day edge that the SEO industry benign development model:

New--> professional person--> old Man (master)--> entrepreneur

Front of the people have been to make way for the new people behind, no one will be a lifetime sum new men to rob jobs. In this way, the industry will be better, and gradually be respected by society.

(Note: All of these are for the white hat, black hat, gray hat is not the sky Blade said SEO industry category)