How to get your information across the network

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The great development of the Internet has been recognized by many enterprises, the Internet is a wireless information ocean, enterprises with the age of the Internet more and more attention, the investment in the Internet is also getting bigger. In the face of this huge potential market, enterprises have to do not know where to start, blind huge investment, but the harvest did not imagine a better. Now, the traditional network marketing is facing the "want to do a bad job, will be eliminated" two big choices.

This is I engaged in network marketing, see the enterprise faced with such problems are mainly in the following aspects do not do: The first is the corporate website does not do well, the content is not organized, the second is to do the network promotion does not pay attention to details; third, the customer conversion rate is low. These three points are common problems that lead to corporate network marketing failures. The following small series (Meng Jian) according to their own network marketing thought accumulated experience, solve these three problems:

The enterprise website does not do well, the content is disorderly and disorganized

A marketing-oriented web site for business managers is relatively unfamiliar fuzzy, even mistaken for: My site to make beautiful, to attract more users to watch my site, in fact, such a site is only the display of enterprises and promotional sites, such a site is not to do the marketing effect. The real marketing site should be based on search engine optimization rankings, spiders crawl rules to do, each page is organized; the content of the site in detail to highlight the company's products and services, web site design to facilitate the user to browse, the page information Express clearly.

Web site should also have marketing tools, so that timely and effective communication with customers; Another factor of marketing Web site is the site itself monitoring functions and management functions, the most simple site always need to add a section of traffic monitoring code.

Second, the network promotion does not place

For the network promotion, is the enterprise carries on the network marketing the most important. How to let your promotion pay to be rewarded? This is a lot of enterprises more difficult one thing, in search engines search their own industry keywords, but can not find their own enterprises, turned a lot also just to see their own enterprises. In general, users in the search engine, the general will only browse 3-5 pages, the back will not watch. If your company's message is 5 pages later, who will watch your attention! Then your network promotion is basically a failure.

So how to make your promotion get a certain effect? First of all, starting from the keyword, choose a small competition, search more than the number of keywords is very important; it is critical to stand on the user's point of view. Secondly, the content of the whole station optimization, the effect of network communication depends on the content of the manuscript. So when you select a site, view the number of days IP. Content posted in the site of that location, home page must be more than the possibility of internal clicks.

Third, low customer conversion rate

Turning browsing users into customers is the ultimate goal of marketing transactions; How can you turn visitors into users? The general enterprise for the easy to attract visitors to consult, the results can not achieve a deal. The conversion of network visitors to customers, the need for early planning, in the customer's transformation process, each stage has a different follow-up method; In the process of follow-up, enterprises should have a scientific and feasible follow-up plan. In the increasingly developed and popular information technology today, with the help of information tools, enterprises should focus on the option to consider.

Enterprises in the process of network marketing encounter all kinds of problems, as long as effective even if the discovery and even take effective methods to improve, network marketing can help enterprises easily achieve marketing results. (original article Please indicate reproduced from Meng Jian, address: http://www.yidunseo.com/)