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We are familiar with the search engine: Baidu, Google, Sogou, Yahoo, search, then you know what is the first search engine? Some people say 3721, indeed, for China, 3721 can be counted early, but abroad is different. In 1990, teachers and students of the Computer Institute of McGill University (University of McGill) in Canada developed Archie. At the time, the World Wide Web was not Wide, and people shared resources through FTP. Archie can regularly collect and analyze file name information on FTP servers and provide files to find each FTP host. The user must enter an exact filename to search, Archie tells the user which FTP server can download the file. Although the information resources collected by Archie are not Web pages (HTML files), they are the same as the basic working methods of search engines: automatic collection of information resources, indexing and retrieval services. Therefore, Archie is recognized as the originator of modern search engines.
But now commonly used search engines are Baidu, Google, so the 2 search engines have become seoer favorite. So how to let your website get the favor of these two search engines? This will require the operation of the webmaster,
First, the site title to highlight the content of your site, that is, you want the keyword, some people say my keywords many more than 10 20 or more, then you can not put so many keywords all put in the title of the site, search engines can only search your site Title 4 keywords around, some people say my keywords on one or two, So you can put more than a few times in the title of the site to improve search engine rankings, then I tell you, wrong, a lot of keyword accumulation, search engine will think your site in cheating, light punishment site down right, heavy direct k off. Be k off after the station you regret, then want to let search engine included is not an easy thing.
Second, the site content as little as possible with Flash, Javar special effects, JS calls, search engines can not identify these.
Third, do not appear throughout the article n keywords, keyword density to remain in 3% or so, the location of the key words are also elegant, to put the natural.
The other is to update your website frequently, let search engine feel your station content novel, worth to collect, avoid collecting articles, even if gather over you also want to change more than 50% content, even if collected at that time, later it will slowly reduce your website's collection, because the search engine's database is limited, It does not allow the same content to occur more than once, which takes up database space.
The second is to establish links with the outside, your external links more, search engines often patronize your station, so that your station is a good station. Whether Baidu search spiders or Google's search robot are based on links to walk.
Six, pay attention to their own site's internal links, check whether there is a dead chain, if there is, immediately replace, clear, search engine frequented your station often encounter a dead end, he will often come next time?
If the above points are done, then your standing in the search engine rankings will have a good effect. Remember to do the station, not to optimize the station, search engine optimization is just a way of marketing.
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