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After the company nearly 2 years of repeated practice of network marketing, and according to Http://www.google.com/webmasters/guidelines.html, summed up some of the current search engine optimization of the essence of the site, hoping to help students.
1. try to use <HTML> as the beginning of the code and modularize JavaScript and CSS, using include to make it independent of HTML pages.
2. If the site content access requires Member login or password protection, please open to the search engine spider or robot.
3. If the content of the Web site is dynamically generated using scripts such as php,asp or JSP, URL rewriting and optimization should be done via Apache Mod_rewrite or PHP path_info for a URL that resembles a static page. For example: You can map http://www.domain.com/article?id=123&cat=abc to HTTP://WWW.DOMAIN.COM/ARTICLE/123/ABC or http:// Www.domain.com/article_123_abc.htm. The
4. tries to avoid unnecessary jumps and redirects to the page or produces a similar mechanism of 3xx. The
5. keeps the contents of the <title> tags in html consistent with the title of the actual article or content, and tries to make each page unique.
6. uses the <H1> and <H2> tags to represent the title and subtitle of a real article or content, and if you want to keep it beautiful, use CSS to define it.
7. try to keep the Alt attribute in each <IMG> label, and preferably all ALT attributes have content. The
8. establishes a clear and meaningful site Navigation page.
9. creates a robot.txt file in the root directory of the Web site, if there are no special requirements for the search engine, the content is *; or add some script to the search engine requirements.
10. try not to use a frame structure to render a Web site. The
11. tries to make the code of the Web site conform to the html 4.0 or xhtml 1.0 specification of the consortium.
12. The main content or academic articles on the Web site as much as possible into PDF format. Because the file in PDF format is inherently Page raNK is 3.
13. try to make the site's structure tend to flat, preferably not more than 3 floors.
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