How to give people "convenient" navigation station how to find their way out

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Yesterday participated in a local webmaster Exchange conference, oneself is long a lot of insight, the Friends of the meeting with a single page Taobao earn tens of thousands of great God, also have to do the forum famous veteran, and then see their achievements really pales. But I was holding a learning mentality to go, and they discussed the process, I found that there is a common understanding of the essence of website operation, and as long as the master of this point, and to be sufficient executive power, can say 10 sites can be 9 successful. So what is this truth? Yes, the truth is that it is convenient.

Because in the existing Internet environment, who wants to rely on a comprehensive or a department store-like development is a suicide. After all, the development of China's Web site has matured a lot, many market vacancies have been occupied by the internet giants, as there is no resources, no funds, no network of grassroots webmaster, want to move these people's cake, certainly will not have a good end. So we can only start with convenience. And speaking of convenience, I will think of their own recipes to do the navigation station, through the integration of the Web site you may like to provide fast Internet services, is the original intention of this site. But the operation for some time to find that things are not so simple, and yesterday in the General Assembly I consulted some veteran, now summed up the experience, hoping to help and I have the same problem friends.

The current Web site navigation station faces the following dilemma:

1 content homogenization, randomly open 10 Web site Navigation station will find that many sites have the same Web site content, to give users the use value is not high, the alternative is very large.

2 Internet giants to join, making the original belongs to the grassroots owners of the fat is constantly carved up, and the Giants by virtue of their own technology and resources on the advantages of bundling their own web site navigation, so that a large part of the flow from the grassroots site navigation station flow away.

3 The laws and regulations of the network are becoming perfect, before the grassroots Web site Guide terminal can be modified through the modification of pirated operating systems and lock IE plug-ins such as promotion, so that the grassroots web site to quickly spread and development, but with the country for the network platform to increase the management, and then think through such action to obtain traffic flow is not.

4 Profit model of the single and lack of, so that the grassroots webmaster in the flow of means to become less, not effective use of traffic for the future development of capital, also can not guarantee the stability of the source of traffic, all of which all let the grassroots Web site navigation station to develop a step-by-step alarming.

Above four points is the current personal website navigation station, especially I like this recipe website development process often encountered difficulties, and since 2008, there are many once excellent navigation station down, it is because these problems do not properly solve the problem, so the grassroots webmaster want to be in the Web site navigation station has made a contribution to overcome the dilemma, The alternative is the point.

So at present, we want to site navigation station to achieve 100,000 levels of traffic, by what means? In general, divided into two, one is based on the Linux kernel to develop an autonomous operating system, the Web site navigation bundled into the autonomous operating system, the other is the establishment of advertising alliances, Through the acquisition of other Web site traffic to maintain the stability of their own traffic data, through the sales difference to make money. Although these two methods are the most common use of the current grassroots webmaster methods, but these two approaches still have limitations. First in the domestic Linux operating system is not universal, so there are not many software manufacturers in China for Linux to develop applications for most of the Internet users or Windows system, therefore, the user's base is not large, the group is also relatively fixed, the expansion is not strong. Second, although the Personal web Guide terminal can be acquired through the acquisition of traffic to meet the needs of their own development, but the personal web site to change the ability of navigation stations and the Internet giants apparently throw not belong to a number of levels, and then the grassroots site could not compete with the Giants capital, everyone wants to sell traffic to In this regard will give the personal navigation station enough financial pressure, so that the operation of the crisis. So, as a personal operation of the Web site navigation station, there is no way out of development? That's not necessarily true, but we should be more scientific in the process of business.

1 division of the industry, do not expect to meet the needs of the public search, but to put the target users into a fixed crowd, so that the promotion and marketing of higher accuracy, capital pressure will be much smaller.

2 must ensure the green, after all, now the user's level of awareness has been raised a very large grade, if you want to start from the locking of personal homepage, there will be no future, but also to the brand value of their own negative impact.

3 fully tap the business value and profit model, as far as possible not to use the bomb window and other serious damage to the user experience of the flow of means, more from the line to extend, improve the stability of self-development.

The above is basically http://www.jiacaipu.com home recipes Web site Long discussed some of the results yesterday, may not be much, but I want to give you the value of thinking is still there. Also welcome you to reprint my article, and please indicate thank you.